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Fundraising Challenge Events Facts

Posted by Nicholas Ogden

This week, Pro-Recruitment Group have the wonderful opportunity to be joining thousands of runners on the banks of the River Thames for a twilight 5k or 10k. The prestigious RunTheRiver 2019 event is taking place on September 17th and Pro-Recruitment Group is proud to have 8 participants who will be running through some of London’s most iconic landmarks.

All funds are being raised for Teach First, a social enterprise which aims to address educational disadvantage in England and Wales. This organisation is providing a fantastic education campaign for children across the UK and Pro-Recruitment Group are very pleased to be able to offer this charity some support.

New challenge events and sporting fundraisers are often pursued and attended by the terrific staff at Pro-Recruitment Group. Charitable reports show that these events are a growing format of fundraising for UK charities.

Within our Pro-Marketing charity and not-for-profit team, my colleague Ethan and I have recruited for numerous challenge events roles and as such we are familiar the importance of these events for charities.

On this topic, below are a few UK challenge event facts that have been identified by Third Sector News, 2018 Sports Fundraising Monitor and other reports:

  • Total collective fundraising raised form the UK’s largest sports and challenge events rose by more than 10% in 2018 to a total of more than £150 million
  • The top five sports and challenge events in terms of money raised in 2018 were:
    -Virgin London Marathon
    -Simplyhealth Great North Run
    -Prudential Ride London
    -Royal Parks Half Marathon
    -Brighton Marathon Weekend
  • Running has been the biggest constant driver of growth in sports fundraising accounting for an impressive 62% of all online sports fundraising pages reviewed (beating cycling, swimming, and triathlons)
  • 92% of fundraising event participants would consider supporting the same charity again
  • Sporting and community events are the two areas where most charities are seeing an increase in demand.
  • Challenges and events are considered an important part of a charity's fundraising, accounting for between 25 – 50% of overall annual income.
  • For an additional third of charities, events accounted for between 15 – 25% of annual income. 

It is also interesting to note that these reports suggested that the number of fundraisers signing up for shorter distance challenges of 10K and less has grown rapidly. Despite these events typically being a lower average value in fundraising it perhaps shows that people who are looking to improve their basic fitness levels whilst fundraising for good causes is becoming more popular. Charities that can support and encourage these individuals in a safe environment may be able to inspire them to be repeat fundraisers by stepping up to higher-value and more challenging distances.

I work for Pro-Marketing at Pro-Recruitment Group in the Charity and Not-For-Profit team focusing on mid to senior-level Marketing, Communications, Fundraising and Events recruitment appointments across all levels on a permanent, contract, and interim basis. I welcome anyone to share their thoughts on this topic and to please check out our latest roles too!



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