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Can Community Fundraising Capitalise on the Public’s Interest in their Local Community?

Posted by Nicholas Ogden

Last summer, I wrote an article reflecting on the first national lockdown due to COVID-19 and discussed the impacts that the pandemic was having on fundraising for the voluntary sector. Take a look here.

In 2020 I felt that the initial lockdown and self-isolation enabled people to think about vulnerable people and causes in their communities. In turn, I hoped that this awareness and spirit would continue post COVID-19 to benefit the voluntary sector.

Looking at this in March 2021 and although we are not post the COVID-19 pandemic yet, it would appear that this community mindset is becoming more apparent. According to research recently released by The National Lottery Community Fund the pandemic has helped to reignite people’s interest in their local community with three in ten (30%) planning to get more involved in 2021. The same research showed that across the UK almost seven in ten people (69%) feel like they are a part of their local community, with about a third acknowledging that COVID has increased their sense of belonging (35%).

I think that because many organisations have had to shift their office culture to remote working to adhere to Government guidelines this has really helped people to recognise and appreciate their health, surroundings, and local community. The research really demonstrates the growing rise of attention to community wellbeing for 2021.

This is hopefully positive news for local charities as well as community fundraising which has arguably been one of the hardest hit forms of fundraising during the pandemic due to a high proportion of community fundraising relying on events as a large source of income. I very much hope we continue to build on this community support mindset and that many worthwhile charities are able to capitalise and benefit. As it stands, Pro-Marketing of Pro-Recruitment Group is currently representing some fantastic community fundraisers all with excellent community fundraising strategy backgrounds and some are immediately available.

For further information on this article or the above Community Fundraising professionals, please contact Nicholas Ogden on 020 7269 6338 or email



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