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As a marketing expert looking for a new role, your marketing CV can strengthen your personal brand, showcase your skillset and sell yourself as the right marketing professional for your dream role. However, it can be a daunting task to sell yourself in your marketing CV. Here are the main steps to follow to write an effective CV and the biggest mistakes to avoid! 1. Make sure your marketing CV is tailor made When writing a marketing CV it’s always a great idea to tailor it to the role or company that you’re applying to. Unfortunately, when it comes to CVs, one size doesn’t fit all. Don't just use the exact same CV for every role you apply to, edit it each time (even just slightly) to fit the specific role. lthough it may seem like this may take a long time it is definitely time well spent. As a marketing professional you would never invest your budget in a campaign or spend time on design work without understanding your target audience and analysing customer behaviours before shaping your message. Approach your marketing CV in the same way! What areas of marketing do you specialise in? Are you a digital marketer, an SEO specialist, a content marketer, a social media expert, a or a multi-channel marketer? What kind of organisation do you want to work for? Are you looking to work for a marketing agency or and in-house role? Maybe you want to join a large organisation with opportunities for international travel, or a small start-up with growth potential? These are the essential questions you should ask yourself before applying to any role, and tailoring your CV to any role you apply for will put you ahead of the rest. 2. Highlight your most relevant experience Going one step further than tailoring your CV to the company are you are applying to, make sure that the content on your marketing CV is relevant to the specific role you are applying to as well. Don't include skills that are in no way revelant to the role you are applying to - you're likely to find you won't get very far. Whether you’re using a marketing CV template or writing your CV from scratch, to really maximise your chances you need to really spell out the reasons why the hiring manager should choose you and the best way to do this is to match your experience up with the ideal candidate specification. Do you have any marketing qualifications? Fact and figures are a great way to reinforce your results and help you stand out. What specifically did you achieve in your last role - maybe you increased engagement across social media channels, won new clients, generated % ROI with a new marketing campaign, or increased traffic to your website through content creation? Think of your marketing CV as the About Us page on your website - it's your chance to sell yourself and showcase why you are the right choice. Highlight your relevant qualifications, marketing experience and your career achievements. Use your CV as a chance to highlight your unique selling points and don't waffle - stick to showcasing your skills and experience that make you the ideal person for the role. 3. Write an effective introduction As a marketing professional, you know more than anyone how an introduction or heading can either draw people in, or make them move on. Don't make it dry or boring and more importantly, don't waffle and make sure you are actually including the main points that will get you the job. When it comes to the introduction, or executive summary, of your CV, you need to think like a content marketer - highlight the reasons you are well suited to the specific role in a conversational way, explain your unique selling points and ensure that the employer wants to find out more about you. This is not only about creativity but also using your SEO knowledge to concisely summarise and include the relevant keywords, experience and skills to make your potential employer want to read on. Some companies may use an Applicant Tracking System and scan your CV for the inclusion of certain key elements before a human actually sees it. Identify key words and phrases from the job description and include them in your introduction, as well as throughout your CV. 4. Highlight your wide range of skills When applying for a marketing role, you of course want to make the experience and skills on your CV as specific as possible, particularly when applying for a highly specialised role. However, don't underestimate the value of your other skills and don't entirely miss them out. These include organisation skills (for managing multi-channel campaigns), numeracy skills (for analysing campaign performance and budgeting), digital skills (even without coding you'll need to show your aptitude for technology), communication skills (for written and video content, as well as communicating with your team, wider company and clients), and leadership and people skills (for understanding customers and clients, and managing a team effectively), as well as many more. 5. Protect your personal brand and format correctly Although it is good to be creative and stand out, it is not always the best idea to do this through formatting. Employers will receive so any applications that one basic error could end in rejection. Bad formatting, typos, awkward layouts and inconsistencies can damage your brand and halt your application before it's even started - don't make that mistake! It’s always a great idea to put the order of your previous jobs in chronological order, even better when you date them so it’s obvious where you worked, when and how long for. What’s confusing is when there is no order or reason behind the ordering of the past experience. It instantly sends out a bad message and reflects badly on your organisational and communication skills and almost immediately disqualifies you from progressing further. While it’s fine to show a bit of personality in a CV do not go over the top. Nearly 40% of respondents in a YouGov poll put poor design down as a reason to disqualify an applicant. So what counts as over the top? Unusual fonts for one - stick with Arial, 11pt in black, it's easily read, smart and formal. What paper should you use? Easy - white A4, that’s it. Do you need any snazzy borders to jazz it up? Absolutely not. Remember this is a professional document with the aim of selling you in a few seconds. You’ll definitely stand out using unusual formats, fonts and colours but not in the way that you want. Bullet points are your friend here. They’re to the point (no pun intended), easy to read and are great for people who are reading in a rush. Keep your CV cean and simple and let the content sell itself. 6. Honesty is the best policy Nobody likes being lied to. However, with one-third of CVs and job applications containing falsifications, it seems that many applicants feel it is permissible to embellish their experiences to some extent. Applicants tend to big up their CVs out of fear that their experience is not impressive enough. However, dishonesty on a CV is always risky, whether it is a small fib or a whopping great lie - chances are you will get found out so avoid this! Companies usually carry out their due diligence and more often than not your white lie is uncovered and your reputation will be at stake. If by some chance you don’t get caught out and get the job you now have to perform at the standard you perpetuated on your CV. This can get extremely awkward and embarrassing... There we have it - if you follow this advice and avoid the big mistakes, your marketing CV will be infinitely better and will strengthen your personal brand, showcase your skillset and sell yourself as the ideal marketing professional for your dream role. If you need any further CV help or a professional point of view, then our expert marketing recruitment consultants are always happy to give you a few pointers. For more information on this article or for help with your marketing CV, contact Nicholas Ogden on 020 7269 6338 or email@example.com.
2019 was a successful and record-breaking year for our marketing, communications and fundraising recruitment team. January started with the exciting official launch of Pro-Marketing as the latest of our charity and NFP brands, reflecting the growth of the Pro-Recruitment Group family, and our Not-For-Profit team has grown more successful throughout the past year. So where did it all begin? Prior to joining Pro-Recruitment Group, I worked for a global recruitment agency where I specialised in permanent Marketing and Communications roles for a variety of sectors. I wanted to join a team where I could become more of a market specialist focusing on permanent, contract and interim hires in a market that would give me greater fulfilment. Being a regular fundraiser and participant in charity challenge events away from work, meant that a move to recruit in the third sector was appealing and natural. I was given the thrilling opportunity to set-up Pro-Marketing which existed for a year without a brand while still seeing success, and so 2019 started with the exciting official launch of Pro-Marketing as the latest 'Pro' brand on our charity and Not-For-Profit team. We have had an incredibly successful second year as a team, and an impressive first year as our own official brand. Highlights so far! It has been highly enjoyable working such varied marketing, communications and fundraising roles as part of the charity and Not-For-Profit team at Pro-Recruitment headed up by Claire Stradling. I have enjoyed starting a new division establishing some long-standing relationships with a wide range of organisations across the UK. Partnering with a variety of large international charities through to small start-ups has been exhilarating and each recruitment campaign has offered different challenges. My clients have included high-income, well-established organisations through to smaller more niche charities. This year, we also released our Marketing & Fundraising 2019 Salary Guide. Based on the numerous jobs we've worked on in the last 12 months, our latest market update provides comprehensive and detailed salary guides for both permanent and temporary positions at all levels for the key roles and job functions across marketing, communications and fundraising. It also details notable trends and news within the sector, as well as the current skills in demand to strengthen operations. This has been a big project here at Pro-Marketing and has had an incredibly successful outcome - you can request your copy of our salary guide here to help you with your career move or recruitment needs. Our work throughout 2019 has enabled us to notice trends within the market. We found 2019 to be a year of increased fundraising recruitment, with more and more of our clients engaging us to consult and seek support on fundraising hires. Recent GDPR developments which have slashed fundraising databases inevitably drove a greater interest in talented email marketers and compliance professionals, which has been evident throughout the past year. With social responsibility becoming more a relevant issue in this age, charities are also finding that their greater brand transparency and accountability are attracting commercial talent into the sector. In an ever-changing digital landscape, the way charities' brands and stories are being conveyed are becoming more important, and more diverse across a range of audio/visual channels, meaning that digital and story based roles are becoming more at the heart of marketing and communications campaigns and in higher demand. Away from talent searching, I have had the great pleasure of being involved in the following: In September 2019, I took part in the RunTheRiver event along with a group of colleagues from Pro. We joined thousands of runners and ran 5k along the banks of the River Thames, raising funds for TeachFirst. This year, here at Pro we have announced our new corporate partnership with CALM - the Campaign Against Living Miserably. This small charity is leading a movement against male suicide, and we are proud to be partnered with them to raise awareness and funds to support this worthwhile cause. Over the past year we have participated in various events and set-up fundraisers in support of CALM, and we hope to do the same going forward in 2020. Focus for 2020! Here at Pro-Marketing, we are looking forward to widening our client base focusing on mid to senior level roles on a permanent, contract and interim basis. Please do get in touch with us to find out more about our exciting opportunities for 2020! Going forward into this year, we are also looking to expand the Pro-Marketing team! Why join the Not-for-Profit team here at Pro? If you are looking for a new opportunity as part of an exciting, close-knit team, and want to kickstart 2020 with a brand new role, then get in touch with us on 020 7269 6338. For more information and to find out more about how Pro-Marketing can help you in your job search, contact Nicholas Ogden on 020 7269 6338 or firstname.lastname@example.org.
A good corporate partnership can be mutually beneficial for both charities and sponsors. For charities, these benefits include increased funding, support and visibility, and organisations can benefit from good PR, brand building and the chance to make a difference and support a worthwhile cause. These partnerships are becoming more strategic, often tackling issues that staff care about whilst ensuring that sponsorship has the greatest possible impact. So, what are the main benefits of establishing strong corporate partnerships where the two sides can work together to bring about lasting change? Benefits of Corporate Partnerships for Charities One of the biggest (and most obvious) benefits of corporate partnerships for charities is funding. However, while the giant novelty cheque and one-off donation may have summed up how these partnerships worked in the past, organisations are moving instead towards more long-term strategic partnerships. Data gathered by LBG in 2018, the global standard in measuring and managing corporate community investment, showed that more than 70% gave strategically and less than 20% went in ad-hoc donations - a reverse from that of a decade ago. This shift can only have a positive impact on charities as funds will be raised in a structured manner, providing a longer-term sustainable income for charities, and partnerships will go beyond one-off donations. Another major benefit of corporate partnerships is increased awareness and visibility. Not only do these partnerships allow charities to reach a wide employee base, but they can also reach and engage with the organisations larger network. Communication and marketing plans can be invaluable in the context of a charity’s corporate partnership. The online and offline presence of a charity across a company’s network - whether this be branding on the company website, promotion across social media channels, offline collateral or fundraising activities and challenges which are promoted by an organisation - will increase awareness and engagement with a cause. While corporate partnerships offer benefits for charities themselves, they also offer the opportunity for charities to help a wider group of people by connecting them with teams and individuals who could benefit from the important work the charity does. A charity like CALM, for example, offers mental health training for managers and works with organisations to improve workplace wellbeing and help colleagues to take a proactive approach to looking after each other. Benefits of Corporate Partnerships for Organisations Selecting the right partner charity can prove to be invaluable for organisations. Partnering with a charity which shares an organisation’s core values will invite interest in a cause, invoke passion, and can increase staff engagement at all levels. Connecting with and supporting a charity, particularly one that means something to employees, will only have a positive impact on staff. On another note, businesses are increasingly investing time and money into causes important not only to their employees but also to wider society. CSR is a driving factor behind businesses dedicating time towards supporting charities and helps companies be socially accountable - to itself, its stakeholders and the public. Commitment to corporate partnerships has been driven by customers and employees who want businesses to be seen to be going the right thing, and commercial organisations are taking brand perception more seriously than ever. Corporate partnerships are a big way for organisations to improve their reputation and Dominic Cotton, founder of the CSR consultancy Epiphany found that the majority of consumers - particularly younger ones - will be more attracted to (and pay more) for a service when it comes from a company that is actively seeking to solve social problems. Increased awareness can benefit commercial businesses as well as the charities they are supporting. Implementing a well-thought-out marketing and fundraising plan will increase a charity’s visibility, but will also increase engagement with an organisation’s brand. For example, Peterborough United Football Club recently launched a social media campaign #UnitedWeWalk with Alzheimer’s Society involving short video clips and highlighting the impact of dementia to encourage people to take part in Alzheimer’s Society’s Memory Walk - increasing visibility of, and engagement with both the charity and the football club. Creative projects can help both parties stand out, a prime example of this being the Big Knit Campaign - an imaginative approach taken by Innocent which has raised over £2.65 million for Age UK and has become one of the most recognisable charity corporate partnerships in the UK. Here at Pro, we have partnered with CALM - the Campaign Against Living Miserably, a charity which is close to our company. This charity is leading a movement against suicide, the single biggest killer of men under 45 in the UK. We will be working closely with CALM to create campaigns, increase awareness, and offer support through engagement and fundraising events. For more information on how you can support our corporate charity CALM, or for help with the recruitment of Corporate Partnerships professionals into your organisation, contact Nicholas Ogden on 020 7269 6338 or email@example.com.
This week, Pro-Recruitment Group have the wonderful opportunity to be joining thousands of runners on the banks of the River Thames for a twilight 5k or 10k. The prestigious RunTheRiver 2019 event is taking place on September 17th and Pro-Recruitment Group is proud to have 8 participants who will be running through some of London’s most iconic landmarks. All funds are being raised for Teach First, a social enterprise which aims to address educational disadvantage in England and Wales. This organisation is providing a fantastic education campaign for children across the UK and Pro-Recruitment Group are very pleased to be able to offer this charity some support. New challenge events and sporting fundraisers are often pursued and attended by the terrific staff at Pro-Recruitment Group. Charitable reports show that these events are a growing format of fundraising for UK charities. Within our Pro-Marketing charity and not-for-profit team, my colleague Ethan and I have recruited for numerous challenge events roles and as such we are familiar the importance of these events for charities. On this topic, below are a few UK challenge event facts that have been identified by Third Sector News, 2018 Sports Fundraising Monitor and other reports: Total collective fundraising raised form the UK’s largest sports and challenge events rose by more than 10% in 2018 to a total of more than £150 million The top five sports and challenge events in terms of money raised in 2018 were: -Virgin London Marathon -Simplyhealth Great North Run -Prudential Ride London -Royal Parks Half Marathon -Brighton Marathon Weekend Running has been the biggest constant driver of growth in sports fundraising accounting for an impressive 62% of all online sports fundraising pages reviewed (beating cycling, swimming, and triathlons) 92% of fundraising event participants would consider supporting the same charity again Sporting and community events are the two areas where most charities are seeing an increase in demand. Challenges and events are considered an important part of a charity's fundraising, accounting for between 25 – 50% of overall annual income. For an additional third of charities, events accounted for between 15 – 25% of annual income. It is also interesting to note that these reports suggested that the number of fundraisers signing up for shorter distance challenges of 10K and less has grown rapidly. Despite these events typically being a lower average value in fundraising it perhaps shows that people who are looking to improve their basic fitness levels whilst fundraising for good causes is becoming more popular. Charities that can support and encourage these individuals in a safe environment may be able to inspire them to be repeat fundraisers by stepping up to higher-value and more challenging distances. I work for Pro-Marketing at Pro-Recruitment Group in the Charity and Not-For-Profit team focusing on mid to senior-level Marketing, Communications, Fundraising and Events recruitment appointments across all levels on a permanent, contract, and interim basis. I welcome anyone to share their thoughts on this topic and to please check out our latest roles too!
CAMPAIGNS Charity is 'overwhelmed' by selfie campaign More than 19,000 people have participated through a social media campaign from mental health charity YoungMinds encouraging people to share pictures of themselves as five-year-olds. The charity's #5YearOldSelfie campaign aims “to help young people going through a difficult time and encourage empathy, love and compassion towards themselves.” Emma Thomas, chief executive of YoungMinds, said the charity was keen on making better use of digital channels to deliver services. She said: "Through exploring new digital solutions, collaborations and partnerships we can develop further support and opportunities to meet [the needs of young people and their families]." Civil Society Celebs share family photos for dementia campaign The Alzheimer’s Society has launched an online campaign showcasing the family photos of celebrities, including Strictly Come Dancing judge Arlene Philips, singer Roy Stride and actress Sally Lindsay, who have a personal reason to support people with dementia. Six celebrities are participating in the campaign to promote the charity’s Memory Walks, sponsored walk events taking place in September and October. Charity Digital News Campaign focuses on threat to rhino reproduction The Save the F***ing Rhino fundraising campaign from Save the Rhino International is focused on the threat posed to rhino reproduction and the populations of the most endangered rhino species in the world. There are fewer than 80 Sumatran rhinos and fewer than 70 Javan rhinos, according to latest figures from the charity. The charity says the campaign is the “biggest, boldest and most urgent” campaign in its 25-year history. Charity Digital News WORKFORCE Call for 'urgent action' to tackle sector racism A campaign has been launched which calls for “urgent action” to tackle racism in the charity sector. The move follows Citizens Advice apologising and promising to launch an investigation after a training slide designed to assist its staff when working with BAME communities was criticised as “horribly racist.” Fatima Iftikhar, who uncovered the training material last week, said it was not a “one-off.” She is encouraging people to share their experiences of racism in the sector. “A few of us are coming together to launch this campaign #CharitySoWhite to kick-start wider conversation and action in the charity sector . . . We want people to understand that the Citizens Advice training is not a one-off shocking incident and that urgent action needs to be talking about institutional racism across the sector,” she said. Civil Society EU nationals in no-deal fear The 3 Million, which represents EU nationals in the UK, has said that plans by the home secretary, Priti Patel, to end rules allowing EU nationals to move to live and work freely in the UK suddenly in the event of no deal, were "reckless". Nicholas Hatton, co-founder of The 3 Million, said: "Ending freedom of movement without putting legal provisions in place for EU citizens who have not yet successfully applied through the settlement scheme will mean millions of lawful citizens will have their legal status removed." Stephanie Dawoud, spokesperson for Imix, an immigration communications charity, said: "It will be up to employers, the NHS and landlords to check whether someone has the right to be here or not. It is another announcement that feeds into the worst fears of EU citizens in the UK." The Guardian Charity criticised over £434k pay for boss Family planning charity Marie Stopes International has been criticised for handing chief executive Simon Cooke a £434,000 pay package in a year that saw it cut 1,100 jobs. Mark Flannagan, a former chief of the charity Beating Bowel Cancer who now works at Alder Hey Children’s NHS Foundation Trust, called the remuneration deal “obscene,” adding that Mr Cooke should turn down a bonus equal to his basic salary of £217,250. Writing in Third Sector, Mr Flannagan said: “I cannot see how anyone can justify almost doubling what is already an extremely large salary for a charity boss.” Daily Mail Third Sector DIGITAL Outward Bound Trust is going digital Charity Digital News reports on how the Outward Bound Trust is going digital with digital transformation "quick wins" including a new digital portal for trustees that embraces technology already in place. Rob Sharpe, Digital Transformation Project Lead at the outdoor sport and activity charity, said: “The platform uses existing technology and has been a fairly short sharp win in terms of pulling the technology together . . . Because we’ve built it on existing infrastructure there is no additional cost to the Trust in doing this, but it will hopefully make a big impact in the way we engage with trustees moving forward.” Charity Digital News More than a third of charity staff lack digital skills Analysis by NCVO has found that over a third of voluntary sector organisations have reported that their staff don't have necessary digital skills. Thirty-six per cent of voluntary organisations said their staff are missing such skills, compared to 33% in private organisations and 53% in the public sector. Megan Griffith Gray, NCVO’s head of digital, data and planning, said the digital skills gap is a “serious strategic weakness for the sector.” A new initiative called the Catalyst, of which NCVO is a founding member, aims to provide more support for charities to boost digital skills. Civil Society RISK International Charity Fraud Awareness Week 2019 International Charity Fraud Awareness Week 2019 takes place between October 21st and October 25th and seeks to help the charity sector become more resilient to fraud. The main aims of the week are to: raise awareness of the key risks affecting the sector; promote and share good counter-fraud practices; and promote honesty and openness about fraud. A key feature of this year’s campaign is a free online awareness hub developed by the Fraud Advisory Panel, UK Finance and the Charity Commission. It's a one-stop shop for information, guidance and case studies, bringing together charity professionals from across the globe to discuss and share ideas on how to protect the sector. GOV.UK UKFundraising Charities report growing number of data breaches The Information Commissioner’s Office received reports of 118 data breaches from charities in the three months to March 2019 - exactly double the number received in the corresponding period of 2017/18. The charity sector accounts for 3.6% of the total number of incidents reported to data regulator. Civil Society LEGAL Shelter threatens Glasgow with legal action Shelter Scotland has sent a letter to Glasgow City Council (GCC), accusing the local authority of acting "unlawfully" in denying homeless people temporary accommodation. The charity says it has prepared a legal case to seek a judicial review at the Court of Session in the event of no response from GCC. Graeme Brown, Shelter Scotland director, said: "Quite simply, enough is enough. The facts are clear; Glasgow City Council is breaking the law; homeless people are being forced on to the streets.” Glasgow City Council robustly denied the charity's claims and accused it of creating an “unhelpful distraction.” “Rather than raising money for court action, it would be helpful if Shelter worked constructively with us to tackle the pressing issue of homelessness. We share a common aim and threats of legal action are an unhelpful distraction to this crucial work,” the local authority said in a statement. The Scotsman Third Force News The Times Woman admits Dogs Trust fraud A Northern Ireland woman has admitted abusing her position at a dog welfare charity to defraud it of more than £5,000. Adrianne Peltz pleaded guilty to using a Dogs Trust credit card for personal expenditures. The Dogs Trust is the UK's largest dog welfare charity and cares for more than 15,000 dogs each year through a network of 20 rehoming centres in the UK. A Dogs Trust spokesperson said: ""We have taken appropriate steps to recover the funds where possible, so that we can put them back into the vital work we do." BBC News FUNDRAISING Amazon to donate unsold items to charity Amazon says it will donate to charity hundreds of thousands of brand-new products that fail to sell. The company has announced a new programme that will ensure unwanted or unsold products from its third party merchants will go to a selection of British charities, including Barnardo’s, Newlife and the Salvation Army. A series of recent investigations had revealed that Amazon has previously sent millions of products to incineration or landfill when they cannot be sold. The Times Third Force News UKFundraising OTHER OSCR seeks new chief executive The Scottish Charity Regulator (OSCR) is seeking a permanent replacement for David Robb, who stood down as chief executive at the turn of the year after seven years in the role. A spokesman for OSCR said: “This is an exciting opportunity to be involved in OSCR’s vision for effective regulation which contributes to a flourishing charity sector in which the public has confidence.” Third Force News Back to Charity Times archive >>
Recruitment of fundraising professionals in the third sector is becoming more and more difficult - especially for more specialised roles. Charities tend to recruit from within the sector, but the fundraising landscape is changing and perhaps it is time that recruiters started looking for fundraising talent from outside the sector. Why is there a lack of fundraising talent in the charitable sector? There are several reasons that this lack of fundraising talent in the third sector can be attributed to. Salaries can be lower and benefits packages aren’t as good as the commercial or corporate sector, and fundraising skill sets are becoming more niche. Just like marketing roles where it is becoming more common for professionals to specialise, this is the same for fundraising. There are various different fund disciplines - including community, events, major donor, trust and foundations and corporate - each of which currently requires a more niche skillset and relevant experience than, say, street or telephone fundraisers. It is also fair to say that charities often make high demands whilst seeking fundraising talent, which is understandable considering fundraisers are a charity’s main source of income and the backbone of an organisation. However, perhaps charities are looking in the wrong place? Charities are often reluctant to stray from the requisite ‘charity sector experience’, which in reality is a rather vague and undefined requirement. Many recruiters in the charitable sector value more specialised skills and ‘tried and tested’ fundraisers, and are reluctant to look for candidates with a broader skillset including those transferable and soft skills that are so important in a potential employee. So, what can charities do to increase their fundraising talent pool? Perhaps it is time that charities considered the vast and diverse talent pool outside of the sector itself. Candidates from outside the third sector can find it tricky to move into charity fundraising, but in actual fact, many of these people have similar roles in a commercial setting and therefore have the relevant broader and softer skills needed to succeed. Bringing in candidates from the commercial or corporate sectors offers several advantages. Not only do they present a chance to absorb some of the successes from corporate sectors, but they can also bring in fresh approaches and ideas and offer a commercial and unique approach. But what actually makes a good fundraiser? Someone who is organised, persuasive, emotionally intelligent, focuses on team success, who has a passion for a cause and brand, and someone who can really ‘sell’ the organisation. These are all qualities that can be found in a huge variety of candidates outside the charitable sector, including professionals in sales, business development, marketing, PR and communications, to name but a few. Those with experience in marketing, PR and communications should perhaps be the easiest to recruit from outside the sector, as these roles require skills that are often directly transferable across sectors and that can be applied to a charity fundraising setting. Events professionals, in particular, probably offer the most relevant skillset. However, it is also not uncommon for salespeople or recruiters to move into fundraising, particularly corporate and major donor fundraising, which relies on building accounts with companies and firms - all transferable skills that should be valued by talent recruiters in the charity sector. People with voluntary experience should also not be overlooked. A charity worker who gets paid can be equally monetary-driven as passion-driven, whereas having voluntary experience demonstrates passion, commitment and dedication to a cause - invaluable skills in an employee in the third sector. More often than not, people who are looking to move into charity fundraising from outside the sector are overlooked, despite the other skills they have which would make them the perfect candidate for the role. If charities recruited from the corporate and commercial worlds, they would find a vast untapped talent pool who have proven experience in generating income, negotiating with high net worth individuals, and building and maintaining good relationships - all of which can easily be adapted to fundraising. Ultimately, when recruiting fundraising talent in the charity sector, it is important to start considering candidates from outside the sector and thinking about who is the best person for the job. Instead of simply focusing on where their previous experience has come from, maybe it is time to focus instead on where someone’s relevant and transferable skill set can add value to the charitable sector. For more information on this article, or to speak to Nicolas Ogden about your fundraising recruitment needs, contact him on 020 7269 6338 or firstname.lastname@example.org.
As of October 2018, there were 168,186 registered charities in the UK and for smaller charities, marketing is an essential way to make sure that you stand out. Working in a marketing role within a small charity does come with some challenges, but there are various low-cost ways to utilise marketing tools and techniques to increase engagement, promote your charity’s cause and raise awareness to achieve your organisation’s goals. Smaller charities have smaller departments, which means most roles available are ‘all-rounder’ roles, with the opportunity to pitch in on different aspects of marketing within your organisation. While large organisations may have a designated digital marketing manager, or 3 or 4 marketing managers with split responsibilities, small charities tend to have one manager who covers all aspects of the organisation’s marketing, including digital, website, print and social media. Marketing in any organisation is dependent on the funding available, which is a challenge faced by small charities. When it comes to the charitable sector, funding depends on the target audience, the cause of the charity and how established they are. For example, an organisation like Age UK has a healthy income stream in the form of legacy fundraising, while other charity funding is more campaign and events focused. Smaller charities, in particular, may rely on community fundraising in the form of buckets, small partnerships and small community events. Marketing is an incredibly important tool for any organisation, but smaller charities need to ensure they market their brand and cause more often. If Cancer Research stopped marketing for a year they would no doubt still receive funds and donations due to their reputation and size, but this would not be the same for small charities. Therefore, it is especially important for those smaller charities to utilise the funding available to them and make the most out of the low-cost marketing opportunities out there to increase engagement, promote their cause and raise awareness. So, what marketing tools and opportunities are available for smaller charities? There is a huge amount of scope for charities to excel online, and digital marketing has changed the face of charity fundraising in recent years. Charities like the British Heart Foundation and the NSPCC have paved the way for better website experiences and mobile apps for charities. Of course, smaller charities have a smaller budget to work with, but digital marketing can be a very wise investment as it is a cost-effective way to reach the largest audience possible. Digital marketing allows your charity to reach both a national and international audience and techniques such as search engine optimization (SEO) - the process through which your organisation can improve visibility in Google search results - can help your charity to be found online. SEO, pay-per-click advertising (PPC) and social media marketing are all marketing techniques that can highlight your cause, drive traffic to your website and enable your charity to speak to and engage with a huge number of supporters globally. Charities tend to underutilise social media, although recent years have seen charities using social media more and more to reach new audiences. Ian Hurlock, director of customer experience at Lightful, a social media management platform for charities adds that social media allows charities to “be more creative while reaching goals”. A strong social media presence is a good way for small charities to increase awareness and engagement from supporters, and it doesn’t cost much! Challenges as the #MannequinChallenge and the #IceBucketChallenge are examples that demonstrate the power of social media as a means of digital fundraising for charities. There are, of course, opportunities for paid social media advertising to strengthen your charity’s online presence, but there are many free or low-cost ways to utilise channels as well, from customised filters to trending hashtags and video content. According to the haysmacintyre / Charity Finance 100 Index, which analyses how UK charities use different networks, Facebook and Twitter are the most popular social media platforms for charities. Don’t restrict your charity to just one online site, make sure to utilise as many channels as possible (as long as they are channels that play to your charity’s strengths) including Facebook, Twitter, Instagram, LinkedIn, Snapchat and YouTube. There are also opportunities for charities to get free or low-cost marketing support from a huge range of companies, including the social media management tool Sprout Social and email marketing tool MailChimp which offer discounts for charities. Additionally, there is support available from huge brands like Microsoft, Google and YouTube including: G Suite for Nonprofits which helps your organisation to collaborate more effectively with smart, secure business apps like Gmail, Docs, Calendar, Drive and Hangouts Meet Google Ad Grants which allows your charity to reach more donors online, raise awareness and recruit volunteers with in-kind advertising on Google Search YouTube Nonprofit Program which enables you to engage supporters with video content, reaching a global audience and amplifying your cause Google Earth and Maps which allows you to develop compelling data visualisations to track and share your charity’s impact Microsoft for Nonprofits which offers a range of products for free for NGOs and charities to help you get the most out of technology Corporate partnerships are another great way for smaller charities to get reach and engagement, as well as additional funding and support. More and more UK companies are moving away from one-off donations towards long-term partnerships with charities, and here at Pro, we have recently voted for our new corporate partnership with CALM, a small charity leading a movement against male suicide. To conclude, marketing can be an essential tool to ensure that your small charity stands out. Whether this is investing time and funding into digital marketing, utilising techniques such as SEO or social media marketing across various channels, or making the most out of the free or low-cost marketing tools available to you, there are various ways in which you can increase engagement, promote your charity’s cause and raise awareness. For more information on this article, or if you are looking for a Marketing professional to join your small charity, contact Nicholas Ogden on 020 7269 6338 or email@example.com.
In December 2017, I joined Pro-Recruitment Group’s highly respected charity and not for profit team to start a Marketing, Communications and Fundraising division to add to the existing recruitment offering of Finance, HR, Legal, Tax, and Executive Appointments. I am now delighted and excited to share, that 14 months on, I can officially introduce Pro-Marketing as the latest brand of the growing Pro-Recruitment Group family. So where did it all begin? Prior to joining Pro-Recruitment Group, I worked for a global recruitment agency where I specialised in permanent Marketing and Communications roles for a variety of sectors. I wanted to join a team where I could become more of a market specialist focusing on permanent, contract and interim hires in a market that would give me greater fulfilment. Being a regular fundraiser and participant in charity challenge events away from work meant that a move to recruit in the third sector was appealing and natural. Highlights so far! I have enjoyed starting a new division establishing some long-standing relationships with a wide range of organisations across the UK. Partnering with a variety of large international charities through to small start-ups has been exhilarating and each recruitment campaign has offered different challenges. My clients have included high-income, well-established organisations through to smaller more niche charities. It has been extremely rewarding introducing professionals equipped to fulfil each client’s requirements, for example start-ups have needed brand marketing to establish their online presence and larger organisations have needed PR expertise. It has been enjoyable working such varied marketing, communications and fundraising roles but as the workload got increasingly busy mid-way through 2018 it was quickly apparent that I could not manage it all alone and so Loren Von Sternberg did a wonderful job in finding Ethan Bresnett to come and support me. Ethan has already contributed greatly to the rapid growth of Pro-Marketing by leading many successful recruitment processes. Away from talent searching, I have had the great pleasure of being involved in the following: In September 2018 I was honoured to be invited to lead and present several evening sessions to many skilled charity events professionals at the illustrious Churchill War Rooms for the Special Events Forum on the topic of Career Development as well as participate in a panel Q&A. In December 2018, I took part in the London Santa Run in Victoria Park where, as part of a team, I completed a 10k run whilst modelling a Santa outfit to help Starlight Children’s Foundation. Focus for 2019 Ethan and I looking forward to widening our client base focusing on mid to senior level roles on a permanent, contract and interim basis. Please do get in touch with us to find out more about our exciting opportunities for 2019! firstname.lastname@example.org 0207 269 6338 email@example.com 0207 269 6362
Having worked with a variety of large and small charities I know the struggles that both organisations can face. A number of challenges are presented to smaller organisations, from recognition and reach, to staff attraction and retention. With only 3% of charity incoming being drawn in by 73% of charity organisations, it is often easy to forget the fantastic work that small charities do. When considering their next career move, a lot of people are attracted by the big charity brands with the largest incomes, but in this article, I’ll explore why the county’s smaller charities should not be ignored and why you should be considering them in your next career move. Niche and focused work This is not to say that larger charities do not engage with crucial and important causes and perform outstanding work, but the reason smaller charities exist is to connect to those who escape the reach of a larger organisation, whether that be demographically, geographically or otherwise. Smaller organisations often emerge to address a local need and engage with a very specific group. In this pursuit, they develop a tremendous passion for their cause. If you have a very specific cause that is close to your heart, you are likely to find likeminded individuals in a small charity. Connection to the cause At a small charity, you will often find yourself connected to the cause you are working for in ways a large charity simply cannot achieve for logistical reasons. Whether you are in marketing, fundraising, HR, or another function, you will likely engage with those you are helping in some capacity. While many people at larger charities can achieve this, it is simply not possible for everybody. If you enjoy engaging with people directly and want to feel closely connected to those you are helping through your work, a smaller charity is likely to provide this for you. Not only are you connected to those you help, but you are connected to those who help you! At a smaller charity, funding is incredibly precious. According to the Small Charities Commission, 97% of charities operate on less than £1m a year, meaning every donation is felt much more strongly. With this in mind, smaller charities can often find themselves forging long lasting and close relationships with their donors, who themselves share an intense passion for the cause. Diversification Whether you are just starting out in your career, or are a veteran in the charity sector, working at a smaller organisation can you offer you such a wide amount of exposure. You may be a fundraiser by title but could easily see yourself running events, getting involved with communications strategy, and drafting material for campaigns. While for some people this may sound like a nightmare, it promises a role that is never the same from one day to the next! If you are not quite sure whether your passion lies truly in fundraising, events, marketing, then a small charity will allow you the freedom to experience the lot. They offer great learning opportunities in your career, and if you have already gained a vast amount of experience a smaller charity would benefit hugely from your knowledge, and you will surely learn a thing or two yourself! Get things done quickly! A lot of people at larger organisations are often frustrated with the amount of red tape in their role. There are numerous people who need to sign off on projects and ideas, and as a result change and innovation can be limited. In smaller charities, a lot of this red tape doesn’t exist. Due to the smaller nature of the teams, ideas can fly and circulate much more quickly, and ideas can turn into results very quickly! If you are a creative individual and want more scope in your role to express this, a smaller organisation will generally allow more opportunity for this. If you are considering your next move and have only considered larger organisations, broaden your horizons to include charities of all sizes! The opportunities that they present may end up surprising you. Get in touch with me to discuss your next move and find out what option is right for you. For more information about this article, or to speak to Nicholas Ogden about your recruiting needs or marketing jobs in London or Nationwide, contact him on 020 7269 6338 or firstname.lastname@example.org.
On Tuesday 4th December, Pro-Recruitment held its infamous annual Christmas Quiz, and what a night it was. With the best and brightest from across the worlds of HR, Tax, Finance and Legal, 26 teams went head to head for the much-coveted title of Pro-Recruitment Christmas Quiz Champions 2018. The competitive streak in some of the teams was evident from the outset and with company rivalries and reputation at stake, the night promised to be a hotly contested one. With Directors Pat and Ali compèring, the first three rounds flew by. Who knew the USA won the boomerang throwing championships in 12 out of the first 13 years when it was introduced in 1981? The picture round proved to be a point of contention for many teams and “Ohh that’s what’s his face” and “I know her but I just don’t know her name” were heard up and down the room. With the first half of the quiz out of the way, it was time for some well-deserved food. Whilst the room was happily munching away and assessing their individual performances the scores were being totted up by our expert markers. Scores at halftime showed that it had been a very tight half, with a mere three points separating the top five teams. With the food cleared away, the quiz was underway again with everything to play for. The Science, Christmas and What Comes Next rounds really put the teams to the test and threw out some curveballs such as, Who played the character Lee Christmas in The Expendables series of action films? The final (and most popular) Music round was undoubtedly one of the highlights of the quiz. We had Director Alison rapping the lyrics of the hit song In My Feelings, Drake eat your heart out is all we can say! We found out that Paul McCartney’s middle name is actually... Paul, go figure. To top it off we had the whole room singing along to the Lighthouse family trying to figure out the next line. The quiz concluded with the revealing of the answers to the picture round, Elon Musk makes a very convincing Santa. Pat was responsible for the big reveal and coming in a very respectable third were PWC’s We Are The Quiz Wells hot on the heels of Elman Wall’s Penny Patrol in second. The undisputed champions of the Pro-Group’s Christmas Quiz 2018 were Kingston Smith’s We Count Ants who now have bragging rights going into 2019’s quiz. Thank you to everyone who came and participated, we hope you all had a fantastic evening. Special thanks to all the staff at Pro who worked so hard to make the event such a success. We all look forward to seeing you again in 2019. To find out about upcoming Pro-Recruitment events or to speak to Loren about joining the Pro family or your recruiting needs, contact her on 02072696358 or email@example.com.
Earlier this month, I had the wonderful opportunity to present a couple of evening sessions to many skilled charity events professionals. This was for a Special Events Forum on the topic of career development, and I also participated in a panel Q&A at the illustrious Churchill War Rooms. The evening was well attended and generated some interesting discussion points! Upskilling was a key theme of the night and with those that attended it was agreed that an upskilling mindset is something that many individuals need to adopt in order to enhance their career development. Following these conversations, I have identified four steps (modestly) that ought to be considered for a positive upskilling mindset: 1. Believe in yourself and be ambitious The charity events profession is traditionally very female dominant, and I was intrigued during my research to discover quotes such as “Men apply for a job when they meet on 60% of the qualifications, but women apply only if they meet 100% of them” (Harvard Business Review). Now, this certainly is not a factor entirely reflective of men or women’s attitudes to the application process, but it did make me wonder if that is something that may be holding many people back in my industry from progressing. I always advise job seekers in my market to believe in themselves and go for things that are realistically within reach. You cannot always have experience of everything listed in a job specification, and often those that are starting roles that meet all the criteria are more likely to be less motivated when joining. This can then result in a low retention period rate as they leave in seek of more challenging roles. Short term contract roles can, of course, be an exception to this! 2. Be self-aware When reflecting on our skill sets we need to be honest about what our strengths and weaknesses are. It is quite common for people to hide or subconsciously delude themselves on what they are good at or not good at, to avoid admitting any flaws. To advance it is pivotal to highlight areas in your profession that you struggle with to tackle this head on to improve and help fast-track development. 3. Create a career plan Many do know what they want to achieve in their career, but few have this recorded in the form of a plan. I would advise having an open conversation with either your manager or a recruitment consultant sector specialist like myself to set a strategy. If you verbalise this externally to someone else and put this into writing, you are far more likely to make the efforts to achieve the goals you have set! 4. Discover your motivations Motivations are very personal, and this is not something I as a recruitment consultant can identify for someone. However, I can have conversations with individuals to help discover these. Setting personal goals can really help shape a career plan and assist with knowing what will appeal best for when approaching new job opportunities. I would recommend establishing on what is wanted from each of the following areas: • Family and social life • Health and fitness • Personal development (away from work) • Travel • Material • Community service • Spiritual To conclude: • Believe in yourself and be ambitious • Be self-aware • Create a career plan • Discover your motivations I work for Pro-Recruitment Group in the Charity and Not-For-Profit team focusing on mid to senior level Marketing, Communications, Fundraising and Events recruitment appointments across all levels on a permanent, contract, and interim basis. I welcome anyone to share their thoughts on this topic and please check out our latest roles!