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Christina Ayling

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Christina Ayling

Senior Consultant - Tax

I am an experienced consultant focused on sourcing quality tax professionals, ranging from Tax Assistant to Tax Director level focusing on the London market. I recruit for all areas of tax such as Corporate Tax, Personal Tax, Indirect Tax, VAT, R&D Tax, Expatriate Tax, and Employment Tax.

Within my network, I have developed and maintained strong relationships with partners who work within the UK’s most highly regarded Tax practices, including The Big 4 and Top 50 firms located in London, supporting their recruitment requirements.In addition, I pride myself on the relationships I build with candidates to ensure I am fulfilling their career aspirations with a focus on finding the perfect match for their next desired role. 

I ensure I keep up-to-date with current tax news and tax legislation, to ensure I am knowledgeable of the tax market and its demands. Since 2012 I have pursued a recruitment career working in Property, Oil and Gas, Cyber Security and Tax.

I regularly enjoy exploring new places e.g. new towns, villages and restaurants (especially if this includes a wine tasting). I love throwing myself into new experiences and adventures and hopefully meeting interesting people along the way. I love music and enjoy going to the theatre, taking part in the odd karaoke session and regularly socialising with family and friends.

If I was not in recruitment, my dream occupation would have to be a professional singer - travelling the world and dueting with amazing singers like Celine Dion, Adele and Mariah Carey (or I could just be their background singer!)

christina's latest roles

  • M&A Tax Senior Manager- Working for a...

    £75000 - £100000 per annum + Additional Benefits

    M&A Tax Senior Manager Location: London Package: up to £100,000 + Big 4 Benefits An outstanding opportunity for qualified professional with proven M&A tax experience has arisen within a prestigious Big 4 tea...

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  • PRIVATE CLIENT, MANAGER

    £57000.00 - £67000.00 per annum + Additional Benefits

    Private Client Manager Location: London Salary: Up to £67,000 + Cash + Benefits A Big 4 team are looking for talented Managers for the market leading Private Client tax team. The role will offer you the oppo...

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  • Tax Technology Senior Manager

    £75000.00 - £100000.00 per annum + Benefits

    Tax Technology Senior Manager Location: London Salary: £75,000- £100,000 + Benefits + Bonus Are you interested in joining a successful growing team working for one of the Big 4? This is an exciting time to j...

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What people say about Christina

I can only commend Christina for the work that she put in finding me a suitable employer and job. She was able to fit me with a job that really met the criteria that I set out. The whole process went smooth as she coached me through the interview and application process...


Christina is a highly professional recruitment consultant who was able to quickly recommend an appropriate role based on my experience in R& D incentives. Christina acted as a strong representative advocating on my behalf which allowed me to take the next step in my career.


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Companies Christina has worked with

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PwC is a multinational professional services network headquartered in London, United Kingdom. It is the second largest professional services firm in the world, and is one of the Big 4 auditors, along with Deloitte, EY and KPMG.

The organisation Saffery Champness is one of the UK’s top 20 accountancy practices with a network of nine offices in the UK plus offices in Guernsey, Geneva and Zurich. With 68 UK partners and approximately 500 employees, they are recognised as one of the UK’s leading firms of private client advisers.

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christina's articles

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Create a culture where everyone has equal opportunities

Posted by Christina Ayling

There has been a growing recognition of the importance of diversity and inclusion in the workplace over the years. This year it has been very refreshing to learn how firms are promoting a positive integration between work and life, to create an environment that influences career development and that empowers everyone. Furthermore, promoting an environment regardless of gender, ethnicity, age, disability, religion or sexual orientation, encourages individuals to feel valued for being the person that they are. Take some time to read some examples of how the Big 4, Mid-tier firms promote diversity and inclusion in the workplace: Big 4 PWC EY Deloitte KPMG Mid-Tier Grant Thornton BDO RSM Encouraging diversity at Pro-Recruitment Group: Here at Pro-Group, recruitment consultants are trained on diversity and inclusion and for each individual piece of recruitment we do, we will ensure that we present a diverse pool of candidates to our clients that match the brief. We have strict guidelines on equal opportunities and diversity and pride ourselves on ensuring our attraction methods reach as diverse a pool of talent as possible in-line with our client’s own policy. Some examples of this include: - GDPR compliant recruitment website & CRM system. - Drafting advertisements in a way that encourages applications from all suitable backgrounds. - Support for the unemployed – offering interview training and coaching free of charge for those in long-term unemployment. We also provide business attire and dry cleaning in preparation of interview as well as working with a firm who work exclusively with ex-service personnel looking for employment. - Engagement with colleges, universities and schools. An example of this is when Tom Eagle, Associate Director, recently presented to students at LSBU about a career in tax and finance and provided key interview tips and guidance. - Engagement with groups such as LGBTQ, disability, communities and BEME groups. This is an ongoing progress and championed by our own diversity and LGBTQ champion here at Pro – Matt Davidson – Principal consultant in our Not-for-profit team. - Women in Tax – Alison Keogh, Director, is part of a network for women in the profession to raise the voice of women. We have also chaired an event with Sue Kukadia (Global Immigration Specialist) on diversity and inclusion and an event with BDO challenging views on disabilities and those facing long-term unemployment. - Our Not-for-profit and charities team have key relationships with many charities that exist to serve the disadvantaged and a wide section of the community and society. We regularly engage with our contacts in these organisations when searching for talent both for specific pieces and on an ongoing basis. - Our CRM system has over 90,000 candidates on it from a wide range of industries and backgrounds. Example of our own Findings Below is our analysis of that last six months placements around D&I and gender: - Out of the placements we have made this year in tax across both in-house and consulting, 65% of them have been male. - Out of 22 placements that we have made in-house 12 male and 10 female. - Out of 111 placements that we have made in consulting 64 male and 47 female. - Out of the 22 placements that we made in-house, from consulting firms only 3 were female and 5 were male. - Out of the other 14 people that we placed in-house they were all from in-house tax teams 7 were male and 7 were female. - In terms of advertising, 53 of the 111 were from advertising the rest were from pro-active approaches on our database and LinkedIn. - Out of the 53, 24 of them were female and the rest male but its about 50/50 from in-house and consulting. - Diversity and inclusion have a big influence towards my role and the relationships that I have with my network, to ensure that I can deliver the needs of both my candidates and clients that I am working with. For more information about this article, or to speak to Christina about opportunities that promote diversity and inclusion, contact her on 02072696357 or christina.ayling@pro-tax.co.uk

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Technology - the Future Partner in Your Tax Matters?

Posted by Christina Ayling

Are you a Tax Manager or Tax Director seeking to streamline and manage your tax function through the use of technology? With almost daily advancements in technology, it is an exciting time for the Taxation industry. Yet digital disruption needs to be carefully analysed, while it provides many solutions to long-standing issues it also throws many new challenges. As a Tax Recruiter, a crucial part of my role is to observe the current trends in the market and be aware of the factors which will ‘shake up’ the tax industry and its demand for talent. This article looks to bring to light some of the Tax industry's most innovative ideas and predictions and how they'll affect your company, career and the demand for skills and future talent within the industry. PwC has stated that technology is one of its ‘mega-trends’, and emphasises that “successful companies must find ways to bridge the gap between their current capabilities and the future reality.” While Tim Steel from EY confirms that “Digital technology transformation is the single biggest disruptor in the tax profession”. But how is tax technology being implemented by business? One of the best examples of tax technology implementation has to be HMRC. Their Making Tax Digital campaign is part of the governments plan to make it easier for smaller businesses and individuals to stay on top of their tax affairs. HMRC have lofty ambitions to become one of the most digitally advanced tax administrations in the world. With tight resource constraints, the need to streamline and improve efficiency has facilitated rapid growth of their technological offering. HMRC has exploited new digital technologies meaning all of the UK’s smaller businesses and individuals will have access to their own digital tax account. For example, with over 9% of UK households owning a voice-based technology device and the expectation that this will increase to 40% by the end of this year HMRC are trialling ways in which they can use devices such as Alexa to engage customers. Whilst this may seem trivial on the face of things, the aim is to reduce the need for customers to contact call centres. Predictions and Breakthroughs PwC predicts that “more companies will use their enterprise-wide financial systems to prepare tax calculations (e.g. income tax accounting and indirect taxes), thereby replacing spreadsheets and/or traditional tax technology solutions.” In addition, “the majority of tax functions will rely on professional data analysis tools to assist in the decision-making process in areas such as risk detection, planning and overall business support.” With more technological breakthroughs emerging, a successful tax professional will need to focus more on the utilisation of data and technology and companies will be required to re-evaluate their current talent needs against these additional capabilities. Training requirements With technology rapidly shifting the remit of tax functions, it is imperative that any tax professional looking to future-proof their future takes the opportunity to embrace technology. Take advantage of training programmes offered by employers to remain current in the market. Whether you attend seminars, courses or have a professional mentor, look to advance your understanding of how tax and technology can work together and how this can positively impact your current/future firm. Recruitment During the recruitment process is it important for companies to question the candidate’s skillset to ensure that they meet the growing demand within tax technology. Do candidates have a solid knowledge of technological trends and how the tax technology landscape is shifting? Candidates should be able to demonstrate their knowledge of tax technological compliance and the implementation of new systems. These skills have become highly sought after by companies as the industry becomes increasingly reliant on tax technology. Cybersecurity issues According to a UK Government study, over four in ten of all UK businesses suffered a breach or attack in the past 12 months. Whilst firms are ushering in the use of artificial intelligence to streamline their process, hackers are also deploying their own versions of AI to achieve their own unethical end goals. Measures such as the Government backed, industry-supported Cyber Essentials scheme offer industry-leading expert advice to companies on how to protect themselves against cyber threats. It’s important that all companies invest in security solutions to protect their tax technology systems. The introduction of GDPR earlier this year means that firms have an important part to play in protecting sensitive customer data. For so long the issues of data privacy and data security have been viewed as separate entities with differing objectives, the introduction of global regulations has forced business to reevaluate how they gather, process and store their data. While tax technology keeps changing the face of tax functions across the industry it is important for professionals, from Tax Partners to Tax Directors to Tax Managers, to ensure they are keeping ahead of the technological curve. As a Tax recruiter, I have witnessed first hand, the effect that tax technology is having on candidates either coming to the market or already in the industry. From my experience as a Tax Recruiter, those who fare best and excel are those that have embraced tax technology early, follow technological trends and have a full working knowledge of new systems and how to implement them. For more information about this article, or to speak to Christina about your recruiting needs or Tax jobs in London or Nationwide, contact her on 02072696357 or christina.ayling@pro-tax.co.uk

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60 Seconds with: Ken Almand, Transfer Pricing Partner at Moore Stephens

Posted by Christina Ayling

What advice would you give yourself 10 years ago on how to make Transfer Pricing Partner? Take time to understand the skills and competencies that are required, then work on your weaknesses. What do Moore Stephens do well? The culture. Of course, this is always a work in progress but I like the fact that the firm is genuinely committed to its values. What is your biggest bugbear about CVs? Bad spelling and punctuation is never going to impress a potential employer. How would your team describe you? I would like to think that they would say fun, knowledgeable and inspirational, but I could be totally wrong! If not in tax, what would the dream be? Sport or something outdoors. Biggest superstition/fear? I am not really superstitious. Fear: ill health of family or friends. What is your morning routine before work? I row competitively so hit the gym or river 3 times a week. Skiing or beach? I have not been skiing for many years but will correct that next year, so that is my choice. Who is your hero? I admire many people but no heroes. What is your life hack / top tip? Be happy, you only live once (and it goes surprisingly quickly!).

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60 Seconds With: Steve Wheeler Private Client Partner at Moore Stephens

Posted by Christina Ayling

What advice would you give yourself 10 years ago on how to make Private Client Partner? Be patient and focused. What do Moore Stephens do well? We go above and beyond with our client service. In our recent client satisfaction survey, strong rapport scored an average of 9.5 out of 10. What is your biggest bugbear about CVs? Those CVs where the key points are not immediately apparent. It doesn't happen very often. How would your team describe you? Hopefully, they would say I am a team player. If not in tax, what would the dream be? It was a professional footballer. I was on a club's books as a boy. Biggest superstition/fear? I used to put my football kit on in a specific order. What is your morning routine before work? Coffee followed by another coffee! Skiing or beach? It’s the beach for me. Who is your hero? I don't really have one. What is your life hack / top tip? Work hard and play even harder!

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The Pros of working for the Big 4

Posted by Christina Ayling

As a Senior Recruitment Consultant who actively works for a Big 4 client, I am often engaging with candidates who have a perception of the Big 4 which can be very positive and sometimes challenged by candidates who have a negative perception of the Big 4. One common theme I have observed is the lack of understanding of the expectations and culture of the Big 4 environment. Therefore, in this month’s Orange Top I wanted to take this opportunity to highlight the ‘Pros’ of working in a Big 4 environment, as I have invested time to meet with multiple teams at the Big 4 to understand the work, culture and environment which candidates would potentially be working in that I represent to them: Exposure to high ranking client personnel, including executives- The Big 4 accounting and consulting firms work with the best companies in the world, their clients include every company in the Fortune 500 as well as nearly every company not in the Fortune 500. Prestigious name to have on your CV- To have Deloitte, PwC, KPMG, or EY on your resume is a huge boost for you for your entire accounting career. International Tax opportunities- The Big 4 have offices internationally who work with the most successful multi-national corporations in the world and are able to offer their services in any location that their clients do business in. Work with specialists and practitioners- You will have the opportunity to work under highly successful, skilled and intelligent people to learn from. It is easy to get a promotion –you can expect a promotion every 2- 3 years at the Big 4 Flexible dress code- Most of the Big 4 firms allow you to wear casual clothing to the office Resources- The Big 4 have a lot of resources available as they are very employee orientated (employees generate revenue). Constant Training- The Big 4 firms have yearly training for their employees and have constant webinars to help them stay level with the current accounting industry. Subscriptions and research tools- These are accessible to support your work and further learning Flexible working- This is promoted within the culture and remote working is encouraged. Holidays- you will receive 25 vacation days a year as soon as you start and can buy more within your benefits allowance. Hopefully, this article has provided you with an insight into the benefits gained from working within the Big 4. Always remember that when you are deciding on your next career move, you should always research the firm to ensure it is the right environment for you as it is your career. If you would be interested in learning more please do not hesitate to contact Christina Ayling at Pro-Tax. Reference :http://www.big4guide.net/who-are-the-big-4/pros/

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Christmas Tax Facts and Trivia to Raise a Seasonal Smile

Posted by Christina Ayling

Are you a Tax Manager, Tax Director or tax professional? Do you think you know all there is to know about tax? Well, with Christmas around the corner and the festive party season underway, what could be more appropriate than Christmas tax trivia and facts? Who knows, it may even be a topic of conversation around your Christmas dinner table this year… Let the Trivia begin! Christmas shop: · The average home will splash out £809.97 at Christmas; on food and drink, travel, decorations and presents, with the latter accounting for 58.5% of the budget. · Tax accounts for more than half of the total cost of the average family’s Christmas alcohol shop, a study by the wine and spirits industry has found. While alcohol duties are typically higher per head in Finland, Ireland and Germany, British consumers pay more alcohol tax than the citizens of most other European Union member states. Decorations: · The cost of decorating your office is tax deductible as running costs of the office. Candle Taxes: · From 1709 to 1831 Great Britain had a candle tax and forbade people to make their own candles without a licence. This tax condemned generations to rushlights (candles made from dipping rushes in animal fat) or darkness, not just at Christmas but throughout the year. You could light both ends at once but rush lights burnt quickly - hence the term ‘burning the candle at both ends’. The unpopular tax helped to ensure that the means of candle production was controlled. Snowballs: · A VAT tribunal found that a Snowball (the marshmallow variety you eat) is, in fact, a cake, so just like Jaffa cakes, Snowballs are zero-rated for VAT. The Christmas day service: · 13% of families in the UK always attend church on Christmas Day, a number of countries in Europe have a church tax including Austria, Iceland and Germany Christmas turkeys: · 10 million – The number of Turkeys cooked in the UK every Christmas. It is often traditional for some employers to provide their employees with a small gift of a Christmas turkey, a bottle of wine or box of chocolates. The tax rules are that if employees earn at the rate of £8,500 per annum their benefits must, therefore, be declared on form P11D and they are taxed at the cost to their employer. Christmas Day tax filing: · While millions of people are exchanging presents, feasting on turkey, and nodding off in front of the television, 1,600 people are expected to take time out from the yuletide festivities and do their tax return online. Hopefully, this stockingful of tax facts and trivia have been of interest and that you enjoy the festive season to come! For more information about this article, or to speak to Christina about your recruiting needs or Tax jobs in London or Nationwide, contact her on 02072696357 or christina.ayling@pro-tax.co.uk

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Technology in Tax

Posted by Christina Ayling

As a recruiter specialising in the tax industry, a crucial part of my job is to observe the current trends in the market and be aware of the factors which will ‘shake up’ the tax industry and its demand for talent. Moving away from the ongoing topic that is ‘Brexit’ for a moment, one of the biggest impacts that the tax industry is already being influenced by is Technology. So how will this affect your company, career and the demand for skills and future talent within the industry? PwC has stated that technology is one if its ‘mega-trends’, and emphasises that “successful companies must find ways to bridge the gap between their current capabilities and the future reality.” Michael Serota from EY confirms that, “It is important that a tax technology serves as a hub for communication, delivery and monitoring that enables real-time reports and returns”. HMRC has exploited new digital technologies which mean all of the UK’s smaller businesses and individuals will have access to their own digital tax account. HMRC state that “over time, these will fundamentally transform the way in which taxpayers interact with the tax system”. Predictions and Breakthroughs PwC predict that “more companies will use their enterprise-wide financial systems to prepare tax calculations (e.g. income tax accounting and indirect taxes), thereby replacing spreadsheets and/or traditional tax technology solutions.” In addition, more technological breakthroughs are emerging, therefore, a successful tax professional will need to focus more on the utilisation of data and technology and companies will be required to re-evaluate their current talent needs against these additional capabilities. Training requirements Tax professionals will need to take advantage of training programmes their employers provide to remain current in the market. Recruitment During the recruitment process is it important for companies to question the candidate’s skillset to ensure that they meet the growing demand within tax technology. The next generation More university programs are enhancing their accounting programmes by creating certifications and degrees in tax technology for the next generation. Cyber security issues As the threat of cyber security increases in our daily lives, it is important that all companies invest into security solutions to protect their tax technology systems, Michael Serota from EY confirms that that “our cyber-security processes are constantly being improved for our hedge fund tax technology system and even more so as we deploy enhanced versions of that technology.” I am not by any means an expert in technology but I can appreciate it as a vital solution to save time, money and improve efficiency within the tax industry.

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