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Ethan Bresnett

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Ethan Bresnett

Associate Consultant - Marketing

I am a specialist in Marketing, Communications and Fundraising appointments for the Charity and Not-for-Profit arm of Pro-Recruitment Group. I work across all levels covering permanent, contract and interim positions.

My client base is predominantly charities, not-for-profit and third sector organisations.  

My primary hobby is rowing, and anything sports in general. At weekends I like to bake, watch films, and hopefully watch Arsenal win. 

My favourite holiday destination is Tuscany. The food, wine and countryside are amazing and the people are great.

ethan's latest roles

  • Communications Manager

    £30000 - £33000 per annum

    Communications Manager - Central London - £33,000 PA Are you a talented communications professional with experience in the third sector? Do you have a broad mix of communications experience spanning digital,...

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  • Senior Digital Manager

    £32000 - £36000 per annum

    Senior Digital Manager - Central London - up to £36,000 PA Do you have a passion for digital? Are you a creative thinker and writer also with strong technical skills? Would you like to work for a much-loved ...

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  • New Business Executive (Corporate Par...

    £32000 - £37000 per annum

    New Business Executive (Corporate Partnerships) - Central London - up to £37,000 PA Are you experienced in business development within the charity sector? Do you have great long-term relationship building sk...

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What people say about Ethan

Ethan was invaluable in helping me make the right career move. He was very knowledgeable about the types of role available, and I felt I could trust him to help me to find a role which would suit my needs.

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Companies Ethan has worked with

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The Sick Children’s Trust is a charity dedicated to providing ‘Home from Home’ accommodation for children who receive treatment at hospitals across the UK.

Nesta is an innovation foundation which seeks to tackle the biggest challenges facing our world today. They specialise across education, health, government innovation and the creative economy.

Tommy’s is a national charity funding research into stillbirth, premature birth and miscarriages. They are a leading organisation in providing information to parents-to-be across the national.

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ethan's articles

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The Importance of Marketing for Small Charities

Posted by Ethan Bresnett

As of October 2018, there were 168,186 registered charities in the UK and for smaller charities, marketing is an essential way to make sure that you stand out. Working in a marketing role within a small charity does come with some challenges, but there are various low-cost ways to utilise marketing tools and techniques to increase engagement, promote your charity’s cause and raise awareness to achieve your organisation’s goals. Smaller charities have smaller departments, which means most roles available are ‘all-rounder’ roles, with the opportunity to pitch in on different aspects of marketing within your organisation. While large organisations may have a designated digital marketing manager, or 3 or 4 marketing managers with split responsibilities, small charities tend to have one manager who covers all aspects of the organisation’s marketing, including digital, website, print and social media. Marketing in any organisation is dependent on the funding available, which is a challenge faced by small charities. When it comes to the charitable sector, funding depends on the target audience, the cause of the charity and how established they are. For example, an organisation like Age UK has a healthy income stream in the form of legacy fundraising, while other charity funding is more campaign and events focused. Smaller charities, in particular, may rely on community fundraising in the form of buckets, small partnerships and small community events. Marketing is an incredibly important tool for any organisation, but smaller charities need to ensure they market their brand and cause more often. If Cancer Research stopped marketing for a year they would no doubt still receive funds and donations due to their reputation and size, but this would not be the same for small charities. Therefore, it is especially important for those smaller charities to utilise the funding available to them and make the most out of the low-cost marketing opportunities out there to increase engagement, promote their cause and raise awareness. So, what marketing tools and opportunities are available for smaller charities? There is a huge amount of scope for charities to excel online, and digital marketing has changed the face of charity fundraising in recent years. Charities like the British Heart Foundation and the NSPCC have paved the way for better website experiences and mobile apps for charities. Of course, smaller charities have a smaller budget to work with, but digital marketing can be a very wise investment as it is a cost-effective way to reach the largest audience possible. Digital marketing allows your charity to reach both a national and international audience and techniques such as search engine optimization (SEO) - the process through which your organisation can improve visibility in Google search results - can help your charity to be found online. SEO, pay-per-click advertising (PPC) and social media marketing are all marketing techniques that can highlight your cause, drive traffic to your website and enable your charity to speak to and engage with a huge number of supporters globally. Charities tend to underutilise social media, although recent years have seen charities using social media more and more to reach new audiences. Ian Hurlock, director of customer experience at Lightful, a social media management platform for charities adds that social media allows charities to “be more creative while reaching goals”. A strong social media presence is a good way for small charities to increase awareness and engagement from supporters, and it doesn’t cost much! Challenges as the #MannequinChallenge and the #IceBucketChallenge are examples that demonstrate the power of social media as a means of digital fundraising for charities. There are, of course, opportunities for paid social media advertising to strengthen your charity’s online presence, but there are many free or low-cost ways to utilise channels as well, from customised filters to trending hashtags and video content. According to the haysmacintyre / Charity Finance 100 Index, which analyses how UK charities use different networks, Facebook and Twitter are the most popular social media platforms for charities. Don’t restrict your charity to just one online site, make sure to utilise as many channels as possible (as long as they are channels that play to your charity’s strengths) including Facebook, Twitter, Instagram, LinkedIn, Snapchat and YouTube. There are also opportunities for charities to get free or low-cost marketing support from a huge range of companies, including the social media management tool Sprout Social and email marketing tool MailChimp which offer discounts for charities. Additionally, there is support available from huge brands like Microsoft, Google and YouTube including: G Suite for Nonprofits which helps your organisation to collaborate more effectively with smart, secure business apps like Gmail, Docs, Calendar, Drive and Hangouts Meet Google Ad Grants which allows your charity to reach more donors online, raise awareness and recruit volunteers with in-kind advertising on Google Search YouTube Nonprofit Program which enables you to engage supporters with video content, reaching a global audience and amplifying your cause Google Earth and Maps which allows you to develop compelling data visualisations to track and share your charity’s impact Microsoft for Nonprofits which offers a range of products for free for NGOs and charities to help you get the most out of technology Corporate partnerships are another great way for smaller charities to get reach and engagement, as well as additional funding and support. More and more UK companies are moving away from one-off donations towards long-term partnerships with charities, and here at Pro, we have recently voted for our new corporate partnership with CALM, a small charity leading a movement against male suicide. To conclude, marketing can be an essential tool to ensure that your small charity stands out. Whether this is investing time and funding into digital marketing, utilising techniques such as SEO or social media marketing across various channels, or making the most out of the free or low-cost marketing tools available to you, there are various ways in which you can increase engagement, promote your charity’s cause and raise awareness. For more information on this article, or if you are looking for a Marketing professional to join your small charity, contact Ethan on 020 7269 6362 or ethan.bresnett@pro-recruitment.co.uk.

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Why working for a small charity is a great option for you

Posted by Ethan Bresnett

Having worked with a variety of large and small charities I know the struggles that both organisations can face. A number of challenges are presented to smaller organisations, from recognition and reach, to staff attraction and retention. With only 3% of charity incoming being drawn in by 73% of charity organisations, it is often easy to forget the fantastic work that small charities do. When considering their next career move, a lot of people are attracted by the big charity brands with the largest incomes, but in this article, I’ll explore why the county’s smaller charities should not be ignored and why you should be considering them in your next career move. Niche and focused work This is not to say that larger charities do not engage with crucial and important causes and perform outstanding work, but the reason smaller charities exist is to connect to those who escape the reach of a larger organisation, whether that be demographically, geographically or otherwise. Smaller organisations often emerge to address a local need and engage with a very specific group. In this pursuit, they develop a tremendous passion for their cause. If you have a very specific cause that is close to your heart, you are likely to find likeminded individuals in a small charity. Connection to the cause At a small charity, you will often find yourself connected to the cause you are working for in ways a large charity simply cannot achieve for logistical reasons. Whether you are in marketing, fundraising, HR, or another function, you will likely engage with those you are helping in some capacity. While many people at larger charities can achieve this, it is simply not possible for everybody. If you enjoy engaging with people directly and want to feel closely connected to those you are helping through your work, a smaller charity is likely to provide this for you. Not only are you connected to those you help, but you are connected to those who help you! At a smaller charity, funding is incredibly precious. According to the Small Charities Commission, 97% of charities operate on less than £1m a year, meaning every donation is felt much more strongly. With this in mind, smaller charities can often find themselves forging long lasting and close relationships with their donors, who themselves share an intense passion for the cause. Diversification Whether you are just starting out in your career, or are a veteran in the charity sector, working at a smaller organisation can you offer you such a wide amount of exposure. You may be a fundraiser by title but could easily see yourself running events, getting involved with communications strategy, and drafting material for campaigns. While for some people this may sound like a nightmare, it promises a role that is never the same from one day to the next! If you are not quite sure whether your passion lies truly in fundraising, events, marketing, then a small charity will allow you the freedom to experience the lot. They offer great learning opportunities in your career, and if you have already gained a vast amount of experience a smaller charity would benefit hugely from your knowledge, and you will surely learn a thing or two yourself! Get things done quickly! A lot of people at larger organisations are often frustrated with the amount of red tape in their role. There are numerous people who need to sign off on projects and ideas, and as a result change and innovation can be limited. In smaller charities, a lot of this red tape doesn’t exist. Due to the smaller nature of the teams, ideas can fly and circulate much more quickly, and ideas can turn into results very quickly! If you are a creative individual and want more scope in your role to express this, a smaller organisation will generally allow more opportunity for this. If you are considering your next move and have only considered larger organisations, broaden your horizons to include charities of all sizes! The opportunities that they present may end up surprising you. Get in touch with me to discuss your next move and find out what option is right for you. For more information about this article, or to speak to Ethan about your recruiting needs or marketing jobs in London or Nationwide, contact him on 02072696362 or ethan.bresnett@pro-recruitment.co.uk

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My First Two Weeks In Recruitment - Ethan Bresnett

Posted by Ethan Bresnett

From the get-go at Pro I’ve been very busy! The days have been jam-packed with training, getting the hang of the do’s and don’ts and getting stuck into the role. The interview process with Pro-Group gave me a great insight into the role I would be undertaking, so thankfully nothing has been a massive surprise for me starting off this role. I’ve been carrying out a range of tasks, primarily surrounding candidate management, really getting to know people and understanding their current and future career goals. It’s been enjoyable getting in touch with people and is very rewarding once they are receptive and genuinely need your help, so I’m looking forward to progressing and being able to manage the entire process. When I haven’t been on the phones, I’ve been in a rigorous but exciting training process which has given me a great start to my recruitment career, and lots of tips and tricks to get me going. I’ve learned so much in my first few weeks here and I can’t wait to get involved with client interactions to start fully understanding the 360-recruitment process. The people here at Pro have been so welcoming, and it's clear that the constant support and encouraging atmosphere extends beyond the Associate Consultant days. While we have been thrown in at the deep end up somewhat, it has never felt overwhelming and I’ve always had a clear idea of what I should be doing and who to go to for help (which is basically anybody!). The office is in a great location, ideally located next to Leather Lane food market where there’s almost too much to choose from! There’s a real sense in the company that everybody works with a collective goal in mind, and I’ve loved seeing the support people have for each other and the pride they have in Pro and the work they do. As I am constantly learning about different markets and industries and my options are very open going forward as to where I specialise, so over the next few weeks, I will be looking to learn more to find my niche across tax, finance, legal and HR. I’ve thoroughly enjoyed my time at Pro so far and I am very excited to grow professionally, start contributing and find my feet in an exciting and sociable company. If you're looking to make a move into recruitment, I highly recommend you speak to Loren von Sternberg, who can offer a great insight into opportunities available at Pro-Group.

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