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Nicholas Ogden

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Nicholas Ogden

Consultant - Marketing, Communications & Fundraising

I focus on Marketing , Communications and Fundraising appointments for our charities and not-for-profit division recruiting Marketing & Communications professionals across all levels on a permanent, contract, and interim basis.  My client base consists of charity, not-for-profit and third sector organisations. 

Prior to joining Pro-Group, I worked for a global recruitment agency where I specialised in permanent Marketing and Communications roles for a variety of sectors. 

Outside of work, you will most likely find me socialising with friends or running myself ragged on a tennis court. If I was not in recruitment, my dream occupation would be to be a professional tennis player travelling the world and of course winning Wimbledon!

nicholas' latest roles

  • Senior Governance Manager

    £45000.00 - £54000.00 per annum + competitive benefits package

    Senior Governance Manager - £54,000, London, Health Regulator Do you have notable governance experience in a regulated environment? Do you have a background in providing high quality secretariat support at b...

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  • Governance Manager

    £35000.00 - £41000.00 per annum + competitive benefits package

    Governance Manager - £41,000, London, Health Regulator Do you have notable governance experience in a regulated environment? Do you have a background in providing high quality secretariat support at board le...

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  • Internal Communications Manager

    £35000.00 - £45000.00 per annum + competitive benefits package

    Internal Communications Manager, London - £45,000 PA Are you an internal communications professional? Do you have experience in developing annual internal communications plans? Would you like to work as part...

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  • Senior Digital Content Officer

    £34000.00 - £41000.00 per annum + competitive benefits package

    Senior Digital Content Officer - £41,000, London, Health Regulator Do you have notable digital content experience in a complex or regulated environment? Do you have a background in managing the whole web con...

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  • Interim CRM Manager

    £250 - £350 per day

    Interim CRM Manager, London, up to 3-months rolling contract, £350 per day via umbrella Are you a CRM marketing professional who has experience of email CRM activity? Do you have a background in building ema...

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  • Senior Marketing Manager (CRM and Con...

    £55000.00 - £65000.00 per annum + competitive benefits package

    Senior Marketing Manager (CRM and Conversion) £65,000 PA Are you a CRM and conversion and marketing professional who has experience of building engagement? Do you have a background in customer segmentation a...

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  • Legacy Marketing Manager

    £35000 - £40000 per annum

    Legacy Marketing Manager - North London - £40,000 PA Do you have a strong background in developing an engaging legacy marketing programme? Would you like to drive forward the legacy function at a major disab...

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  • Digital Manager

    £35000 - £40000 per annum

    Digital Manager - London - £40,000 PA Do you have a passion for digital? Are you a creative thinker and writer with strong technical skills? Can you produce content across digital platforms to engage a varie...

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  • Membership Development Officer

    £30000.00 - £36000.00 per annum + + Car Allowance

    Membership Development Officer, 12-Month Fixed Term Maternity Cover Contract, Home Based - South West and Wales, £36,000 + Car Allowance Are you a membership development professional with experience in imple...

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  • Digital Content Editor

    £40000.00 - £45000.00 per annum + competitive benefits package

    Digital Content Editor, 12-Month Fixed Term Maternity Cover Contract, London, £45,000 Are you a digital content professional with experience in developing content strategy? Do you have a background in aligni...

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  • Communications Manager

    £30000.00 - £36000.00 per annum + competitive benefits package

    Communications Manager, Charity, London - £36,000 Do you have a communications strategy background? Do you have experience in developing engaging key messages to influence relevant stakeholders and partners ...

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  • Supporter Engagement Manager

    £30000.00 - £40000.00 per annum + competitive benefits package

    Supporter Engagement Manager, London - £40,000 Do you have a supporter engagement background? Do you have experience in developing and establishing new products and appeals? Would you like to work for an est...

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  • Legacy Marketing & Relationships Manager

    £30000.00 - £40000.00 per annum + competitive benefits package

    Legacy Marketing & Relationships Manager, London - £40,000 Do you have a legacy marketing and relationships background? Do you have experience in developing and delivering a marketing legacies focused progra...

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  • Supporter Development Manager

    £30000.00 - £40000.00 per annum + competitive benefits package

    Supporter Development Manager, London - £40,000 Do you have a supporter development background? Do you have experience in developing engaging journeys and establishing new programmes of fundraising work? Wou...

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  • Trust Fundraiser

    £30000.00 - £40000.00 per annum + competitive benefits package

    Trust Fundraiser, London, Children's Charity, £40,000 Are you a trust fundraiser who has a background in utilising research programmes? Are you experienced in writing high-quality proposals and bids? Would y...

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  • Public Sector Partnerships Manager

    £20000.00 - £29800.00 per annum + competitive benefits package

    Public Sector Partnerships Manager, Birmingham - £29,800 PA Do you have a public sector partnerships background? Do you have experience in generating income from the public sector? Would you like to work for...

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  • Head of Public Sector Partnerships, E...

    £30000 - £38500 per annum + competitive benefits package

    Head of Public Sector Partnerships, Essex - £38,500 PA Do you have a public sector partnerships background? Do you have experience in generating income from the public sector? Would you like to work for a we...

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  • Head of Public Sector Partnerships

    £30000.00 - £38500.00 per annum + competitive benefits package

    Head of Public Sector Partnerships, Luton - £38,500 PA Do you have a public sector partnerships background? Do you have experience in generating income from the public sector? Would you like to work for a we...

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  • Marketing Officer

    £20000.00 - £30000.00 per annum

    Marketing Officer - £30,000, Charity - South West London Do you have notable marketing and communications campaigns experience? Do you have a background in both offline and online marketing? Would you like t...

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  • Marketing Officer

    £20000.00 - £30000.00 per annum + competitive benefits package

    Marketing Officer - £30,000, Charity - South West London Do you have notable marketing and communications campaigns experience? Do you have a background in both offline and online marketing? Would you like t...

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  • Senior Marketing Officer

    £25000.00 - £29906.00 per annum

    Senior Marketing Officer (maternity cover), 9-12-Month Fixed Term Contract, 4 days a week, London, £29,000 PA Pro Rata Are you experienced in delivering marketing campaigns across the marketing mix? Do you h...

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What people say about Nicholas

I was first introduced to the Pro-Group in February 2018, and it has been a pleasure working with them on the recruitment of our new fundraiser officer.

Nick has been a really amazing help in getting me my fantastic new role at Starlight...


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Companies Nicholas has worked with

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Parkinson’s UK is a research and support charity dedicated to improving the quality of life for people who suffer from this condition.​ 

Cancer Research UK is one of the largest charities in the UK, using research and awareness to fight and eventually eliminate deaths through Cancer.

Great Ormond Street Children's Hospital is the largest centre for child heart surgery in the UK and one of the largest centres for heart transplantation in the world.

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nicholas' articles

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UK Charitable Giving is on a Steady Decline!

Posted by Nicholas Ogden

UK charities have faced a number of challenges of late which need addressing. Findings from the Charities Aid Foundation UK Giving 2019 report, released in May, showed that key measures of giving for charities are on a steady decline for the third year in a row and the same report also highlighted that trust in charities has decreased significantly too. The UK is the seventh most giving country in the world, but the not-for-profit sector is witnessing a downward trend in giving behaviours across the globe, including the UK. The CAF's World Giving Index examined data from the past 10 years, surveying more than 1.3 million people and found the recent downward trend in giving - now lower than in the aftermath of the financial crisis. As well as this decline in giving, it is evident that people's trust in charities and not-for-profit organisations is decreasing. Research shows that consumers - particularly of a younger generation - want to know the background and 'ins and outs' of the working of organisations before donating money or paying for services, and are also more likely to work for an organisation with a high level of social responsibility. With both giving and trust in decline, along with an increased emphasis on social responsibility, it is essential for UK charities to ensure they have clear brand transparency and accountability, as well as innovative fundraising strategies. Roles such as stories, content, case studies, digital and customer experience are all trending, and have proven to be key for many charities in showcasing their background and cause, all while building their brand transparency and accountability. Many charities over the past couple of years have also introduced a millennial, or GenY-friendly brand purpose. These generations have placed more emphasis and an increased importance on brand culture and transparency, and with people of this age now entering the workforce, it is important that UK charities recognise this in order to attract talent as well as support. However, it is not just the younger generations who are asking more questions. People typically want to know the full background of a charity and as sector specialist recruitment consultants, we are being asked questions about charities’ accountability from more and more people - whether this is how money going towards certain charities is collected or if a research charity uses animal-testing methods. Storifying answers to these questions that are increasingly being asked of charities can be key. Innovative campaigns that answer these questions in different content forms - whether through storytelling, case studies or digital marketing methods - are instrumental in ensuring that charities are accountable and attract as much support as possible. With giving and trust in decline across the UK charity sector, having dedicated marketing, communications and fundraising teams within your organisation can be of great value. For more information on this article, or help with the recruitment of marketing and fundraising professionals into your organisation, please contact Nicholas Ogden on 020 7269 6338 or nicholas.ogden@pro-recruitment.co.uk.

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Corporate Charity Partnerships - What are the Benefits?

Posted by Nicholas Ogden

A good corporate partnership can be mutually beneficial for both charities and sponsors. For charities, these benefits include increased funding, support and visibility, and organisations can benefit from good PR, brand building and the chance to make a difference and support a worthwhile cause. These partnerships are becoming more strategic, often tackling issues that staff care about whilst ensuring that sponsorship has the greatest possible impact. So, what are the main benefits of establishing strong corporate partnerships where the two sides can work together to bring about lasting change? Benefits of Corporate Partnerships for Charities One of the biggest (and most obvious) benefits of corporate partnerships for charities is funding. However, while the giant novelty cheque and one-off donation may have summed up how these partnerships worked in the past, organisations are moving instead towards more long-term strategic partnerships. Data gathered by LBG in 2018, the global standard in measuring and managing corporate community investment, showed that more than 70% gave strategically and less than 20% went in ad-hoc donations - a reverse from that of a decade ago. This shift can only have a positive impact on charities as funds will be raised in a structured manner, providing a longer-term sustainable income for charities, and partnerships will go beyond one-off donations. Another major benefit of corporate partnerships is increased awareness and visibility. Not only do these partnerships allow charities to reach a wide employee base, but they can also reach and engage with the organisations larger network. Communication and marketing plans can be invaluable in the context of a charity’s corporate partnership. The online and offline presence of a charity across a company’s network - whether this be branding on the company website, promotion across social media channels, offline collateral or fundraising activities and challenges which are promoted by an organisation - will increase awareness and engagement with a cause. While corporate partnerships offer benefits for charities themselves, they also offer the opportunity for charities to help a wider group of people by connecting them with teams and individuals who could benefit from the important work the charity does. A charity like CALM, for example, offers mental health training for managers and works with organisations to improve workplace wellbeing and help colleagues to take a proactive approach to looking after each other. Benefits of Corporate Partnerships for Organisations Selecting the right partner charity can prove to be invaluable for organisations. Partnering with a charity which shares an organisation’s core values will invite interest in a cause, invoke passion, and can increase staff engagement at all levels. Connecting with and supporting a charity, particularly one that means something to employees, will only have a positive impact on staff. On another note, businesses are increasingly investing time and money into causes important not only to their employees but also to wider society. CSR is a driving factor behind businesses dedicating time towards supporting charities and helps companies be socially accountable - to itself, its stakeholders and the public. Commitment to corporate partnerships has been driven by customers and employees who want businesses to be seen to be going the right thing, and commercial organisations are taking brand perception more seriously than ever. Corporate partnerships are a big way for organisations to improve their reputation and Dominic Cotton, founder of the CSR consultancy Epiphany found that the majority of consumers - particularly younger ones - will be more attracted to (and pay more) for a service when it comes from a company that is actively seeking to solve social problems. Increased awareness can benefit commercial businesses as well as the charities they are supporting. Implementing a well-thought-out marketing and fundraising plan will increase a charity’s visibility, but will also increase engagement with an organisation’s brand. For example, Peterborough United Football Club recently launched a social media campaign #UnitedWeWalk with Alzheimer’s Society involving short video clips and highlighting the impact of dementia to encourage people to take part in Alzheimer’s Society’s Memory Walk - increasing visibility of, and engagement with both the charity and the football club. Creative projects can help both parties stand out, a prime example of this being the Big Knit Campaign - an imaginative approach taken by Innocent which has raised over £2.65 million for Age UK and has become one of the most recognisable charity corporate partnerships in the UK. Here at Pro, we have partnered with CALM - the Campaign Against Living Miserably, a charity which is close to our company. This charity is leading a movement against suicide, the single biggest killer of men under 45 in the UK. We will be working closely with CALM to create campaigns, increase awareness, and offer support through engagement and fundraising events. For more information on how you can support our corporate charity CALM, or for help with the recruitment of Corporate Partnerships professionals into your organisation, contact Nicholas Ogden on 020 7269 6338 or nicholas.ogden@pro-recruitment.co.uk.

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Fundraising Challenge Events Facts

Posted by Nicholas Ogden

This week, Pro-Recruitment Group have the wonderful opportunity to be joining thousands of runners on the banks of the River Thames for a twilight 5k or 10k. The prestigious RunTheRiver 2019 event is taking place on September 17th and Pro-Recruitment Group is proud to have 8 participants who will be running through some of London’s most iconic landmarks. All funds are being raised for Teach First, a social enterprise which aims to address educational disadvantage in England and Wales. This organisation is providing a fantastic education campaign for children across the UK and Pro-Recruitment Group are very pleased to be able to offer this charity some support. New challenge events and sporting fundraisers are often pursued and attended by the terrific staff at Pro-Recruitment Group. Charitable reports show that these events are a growing format of fundraising for UK charities. Within our Pro-Marketing charity and not-for-profit team, my colleague Ethan and I have recruited for numerous challenge events roles and as such we are familiar the importance of these events for charities. On this topic, below are a few UK challenge event facts that have been identified by Third Sector News, 2018 Sports Fundraising Monitor and other reports: Total collective fundraising raised form the UK’s largest sports and challenge events rose by more than 10% in 2018 to a total of more than £150 million The top five sports and challenge events in terms of money raised in 2018 were: -Virgin London Marathon -Simplyhealth Great North Run -Prudential Ride London -Royal Parks Half Marathon -Brighton Marathon Weekend Running has been the biggest constant driver of growth in sports fundraising accounting for an impressive 62% of all online sports fundraising pages reviewed (beating cycling, swimming, and triathlons) 92% of fundraising event participants would consider supporting the same charity again Sporting and community events are the two areas where most charities are seeing an increase in demand. Challenges and events are considered an important part of a charity's fundraising, accounting for between 25 – 50% of overall annual income. For an additional third of charities, events accounted for between 15 – 25% of annual income. It is also interesting to note that these reports suggested that the number of fundraisers signing up for shorter distance challenges of 10K and less has grown rapidly. Despite these events typically being a lower average value in fundraising it perhaps shows that people who are looking to improve their basic fitness levels whilst fundraising for good causes is becoming more popular. Charities that can support and encourage these individuals in a safe environment may be able to inspire them to be repeat fundraisers by stepping up to higher-value and more challenging distances. I work for Pro-Marketing at Pro-Recruitment Group in the Charity and Not-For-Profit team focusing on mid to senior-level Marketing, Communications, Fundraising and Events recruitment appointments across all levels on a permanent, contract, and interim basis. I welcome anyone to share their thoughts on this topic and to please check out our latest roles too!

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Should Charities Be Looking Outside of the Sector for Fundraising Talent?

Posted by Nicholas Ogden

Recruitment of fundraising professionals in the third sector is becoming more and more difficult - especially for more specialised roles. Charities tend to recruit from within the sector, but the fundraising landscape is changing and perhaps it is time that recruiters started looking for fundraising talent from outside the sector. Why is there a lack of fundraising talent in the charitable sector? There are several reasons that this lack of fundraising talent in the third sector can be attributed to. Salaries can be lower and benefits packages aren’t as good as the commercial or corporate sector, and fundraising skill sets are becoming more niche. Just like marketing roles where it is becoming more common for professionals to specialise, this is the same for fundraising. There are various different fund disciplines - including community, events, major donor, trust and foundations and corporate - each of which currently requires a more niche skillset and relevant experience than, say, street or telephone fundraisers. It is also fair to say that charities often make high demands whilst seeking fundraising talent, which is understandable considering fundraisers are a charity’s main source of income and the backbone of an organisation. However, perhaps charities are looking in the wrong place? Charities are often reluctant to stray from the requisite ‘charity sector experience’, which in reality is a rather vague and undefined requirement. Many recruiters in the charitable sector value more specialised skills and ‘tried and tested’ fundraisers, and are reluctant to look for candidates with a broader skillset including those transferable and soft skills that are so important in a potential employee. So, what can charities do to increase their fundraising talent pool? Perhaps it is time that charities considered the vast and diverse talent pool outside of the sector itself. Candidates from outside the third sector can find it tricky to move into charity fundraising, but in actual fact, many of these people have similar roles in a commercial setting and therefore have the relevant broader and softer skills needed to succeed. Bringing in candidates from the commercial or corporate sectors offers several advantages. Not only do they present a chance to absorb some of the successes from corporate sectors, but they can also bring in fresh approaches and ideas and offer a commercial and unique approach. But what actually makes a good fundraiser? Someone who is organised, persuasive, emotionally intelligent, focuses on team success, who has a passion for a cause and brand, and someone who can really ‘sell’ the organisation. These are all qualities that can be found in a huge variety of candidates outside the charitable sector, including professionals in sales, business development, marketing, PR and communications, to name but a few. Those with experience in marketing, PR and communications should perhaps be the easiest to recruit from outside the sector, as these roles require skills that are often directly transferable across sectors and that can be applied to a charity fundraising setting. Events professionals, in particular, probably offer the most relevant skillset. However, it is also not uncommon for salespeople or recruiters to move into fundraising, particularly corporate and major donor fundraising, which relies on building accounts with companies and firms - all transferable skills that should be valued by talent recruiters in the charity sector. People with voluntary experience should also not be overlooked. A charity worker who gets paid can be equally monetary-driven as passion-driven, whereas having voluntary experience demonstrates passion, commitment and dedication to a cause - invaluable skills in an employee in the third sector. More often than not, people who are looking to move into charity fundraising from outside the sector are overlooked, despite the other skills they have which would make them the perfect candidate for the role. If charities recruited from the corporate and commercial worlds, they would find a vast untapped talent pool who have proven experience in generating income, negotiating with high net worth individuals, and building and maintaining good relationships - all of which can easily be adapted to fundraising. Ultimately, when recruiting fundraising talent in the charity sector, it is important to start considering candidates from outside the sector and thinking about who is the best person for the job. Instead of simply focusing on where their previous experience has come from, maybe it is time to focus instead on where someone’s relevant and transferable skill set can add value to the charitable sector. For more information on this article, or to speak to Nicolas Ogden about your fundraising recruitment needs, contact him on 020 7269 6338 or nicholas.ogden@pro-recruitment.co.uk.

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The Importance of Marketing for Small Charities

Posted by Nicholas Ogden

As of October 2018, there were 168,186 registered charities in the UK and for smaller charities, marketing is an essential way to make sure that you stand out. Working in a marketing role within a small charity does come with some challenges, but there are various low-cost ways to utilise marketing tools and techniques to increase engagement, promote your charity’s cause and raise awareness to achieve your organisation’s goals. Smaller charities have smaller departments, which means most roles available are ‘all-rounder’ roles, with the opportunity to pitch in on different aspects of marketing within your organisation. While large organisations may have a designated digital marketing manager, or 3 or 4 marketing managers with split responsibilities, small charities tend to have one manager who covers all aspects of the organisation’s marketing, including digital, website, print and social media. Marketing in any organisation is dependent on the funding available, which is a challenge faced by small charities. When it comes to the charitable sector, funding depends on the target audience, the cause of the charity and how established they are. For example, an organisation like Age UK has a healthy income stream in the form of legacy fundraising, while other charity funding is more campaign and events focused. Smaller charities, in particular, may rely on community fundraising in the form of buckets, small partnerships and small community events. Marketing is an incredibly important tool for any organisation, but smaller charities need to ensure they market their brand and cause more often. If Cancer Research stopped marketing for a year they would no doubt still receive funds and donations due to their reputation and size, but this would not be the same for small charities. Therefore, it is especially important for those smaller charities to utilise the funding available to them and make the most out of the low-cost marketing opportunities out there to increase engagement, promote their cause and raise awareness. So, what marketing tools and opportunities are available for smaller charities? There is a huge amount of scope for charities to excel online, and digital marketing has changed the face of charity fundraising in recent years. Charities like the British Heart Foundation and the NSPCC have paved the way for better website experiences and mobile apps for charities. Of course, smaller charities have a smaller budget to work with, but digital marketing can be a very wise investment as it is a cost-effective way to reach the largest audience possible. Digital marketing allows your charity to reach both a national and international audience and techniques such as search engine optimization (SEO) - the process through which your organisation can improve visibility in Google search results - can help your charity to be found online. SEO, pay-per-click advertising (PPC) and social media marketing are all marketing techniques that can highlight your cause, drive traffic to your website and enable your charity to speak to and engage with a huge number of supporters globally. Charities tend to underutilise social media, although recent years have seen charities using social media more and more to reach new audiences. Ian Hurlock, director of customer experience at Lightful, a social media management platform for charities adds that social media allows charities to “be more creative while reaching goals”. A strong social media presence is a good way for small charities to increase awareness and engagement from supporters, and it doesn’t cost much! Challenges as the #MannequinChallenge and the #IceBucketChallenge are examples that demonstrate the power of social media as a means of digital fundraising for charities. There are, of course, opportunities for paid social media advertising to strengthen your charity’s online presence, but there are many free or low-cost ways to utilise channels as well, from customised filters to trending hashtags and video content. According to the haysmacintyre / Charity Finance 100 Index, which analyses how UK charities use different networks, Facebook and Twitter are the most popular social media platforms for charities. Don’t restrict your charity to just one online site, make sure to utilise as many channels as possible (as long as they are channels that play to your charity’s strengths) including Facebook, Twitter, Instagram, LinkedIn, Snapchat and YouTube. There are also opportunities for charities to get free or low-cost marketing support from a huge range of companies, including the social media management tool Sprout Social and email marketing tool MailChimp which offer discounts for charities. Additionally, there is support available from huge brands like Microsoft, Google and YouTube including: G Suite for Nonprofits which helps your organisation to collaborate more effectively with smart, secure business apps like Gmail, Docs, Calendar, Drive and Hangouts Meet Google Ad Grants which allows your charity to reach more donors online, raise awareness and recruit volunteers with in-kind advertising on Google Search YouTube Nonprofit Program which enables you to engage supporters with video content, reaching a global audience and amplifying your cause Google Earth and Maps which allows you to develop compelling data visualisations to track and share your charity’s impact Microsoft for Nonprofits which offers a range of products for free for NGOs and charities to help you get the most out of technology Corporate partnerships are another great way for smaller charities to get reach and engagement, as well as additional funding and support. More and more UK companies are moving away from one-off donations towards long-term partnerships with charities, and here at Pro, we have recently voted for our new corporate partnership with CALM, a small charity leading a movement against male suicide. To conclude, marketing can be an essential tool to ensure that your small charity stands out. Whether this is investing time and funding into digital marketing, utilising techniques such as SEO or social media marketing across various channels, or making the most out of the free or low-cost marketing tools available to you, there are various ways in which you can increase engagement, promote your charity’s cause and raise awareness. For more information on this article, or if you are looking for a Marketing professional to join your small charity, contact Nicholas Ogden on 020 7269 6338 or nicholas.ogden@pro-recruitment.co.uk.

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Introducing Pro-Marketing

Posted by Nicholas Ogden

In December 2017, I joined Pro-Recruitment Group’s highly respected charity and not for profit team to start a Marketing, Communications and Fundraising division to add to the existing recruitment offering of Finance, HR, Legal, Tax, and Executive Appointments. I am now delighted and excited to share, that 14 months on, I can officially introduce Pro-Marketing as the latest brand of the growing Pro-Recruitment Group family. So where did it all begin? Prior to joining Pro-Recruitment Group, I worked for a global recruitment agency where I specialised in permanent Marketing and Communications roles for a variety of sectors. I wanted to join a team where I could become more of a market specialist focusing on permanent, contract and interim hires in a market that would give me greater fulfilment. Being a regular fundraiser and participant in charity challenge events away from work meant that a move to recruit in the third sector was appealing and natural. Highlights so far! I have enjoyed starting a new division establishing some long-standing relationships with a wide range of organisations across the UK. Partnering with a variety of large international charities through to small start-ups has been exhilarating and each recruitment campaign has offered different challenges. My clients have included high-income, well-established organisations through to smaller more niche charities. It has been extremely rewarding introducing professionals equipped to fulfil each client’s requirements, for example start-ups have needed brand marketing to establish their online presence and larger organisations have needed PR expertise. It has been enjoyable working such varied marketing, communications and fundraising roles but as the workload got increasingly busy mid-way through 2018 it was quickly apparent that I could not manage it all alone and so Loren Von Sternberg did a wonderful job in finding Ethan Bresnett to come and support me. Ethan has already contributed greatly to the rapid growth of Pro-Marketing by leading many successful recruitment processes. Away from talent searching, I have had the great pleasure of being involved in the following: In September 2018 I was honoured to be invited to lead and present several evening sessions to many skilled charity events professionals at the illustrious Churchill War Rooms for the Special Events Forum on the topic of Career Development as well as participate in a panel Q&A. In December 2018, I took part in the London Santa Run in Victoria Park where, as part of a team, I completed a 10k run whilst modelling a Santa outfit to help Starlight Children’s Foundation. Focus for 2019 Ethan and I looking forward to widening our client base focusing on mid to senior level roles on a permanent, contract and interim basis. Please do get in touch with us to find out more about our exciting opportunities for 2019! nicholas.ogden@pro-recruitment.co.uk 0207 269 6338 ethan.bresnett@pro-recruitment.co.uk 0207 269 6362

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Why Working for a Small Charity is a Great Option for you

Posted by Nicholas Ogden

Having worked with a variety of large and small charities I know the struggles that both organisations can face. A number of challenges are presented to smaller organisations, from recognition and reach, to staff attraction and retention. With only 3% of charity incoming being drawn in by 73% of charity organisations, it is often easy to forget the fantastic work that small charities do. When considering their next career move, a lot of people are attracted by the big charity brands with the largest incomes, but in this article, I’ll explore why the county’s smaller charities should not be ignored and why you should be considering them in your next career move. Niche and focused work This is not to say that larger charities do not engage with crucial and important causes and perform outstanding work, but the reason smaller charities exist is to connect to those who escape the reach of a larger organisation, whether that be demographically, geographically or otherwise. Smaller organisations often emerge to address a local need and engage with a very specific group. In this pursuit, they develop a tremendous passion for their cause. If you have a very specific cause that is close to your heart, you are likely to find likeminded individuals in a small charity. Connection to the cause At a small charity, you will often find yourself connected to the cause you are working for in ways a large charity simply cannot achieve for logistical reasons. Whether you are in marketing, fundraising, HR, or another function, you will likely engage with those you are helping in some capacity. While many people at larger charities can achieve this, it is simply not possible for everybody. If you enjoy engaging with people directly and want to feel closely connected to those you are helping through your work, a smaller charity is likely to provide this for you. Not only are you connected to those you help, but you are connected to those who help you! At a smaller charity, funding is incredibly precious. According to the Small Charities Commission, 97% of charities operate on less than £1m a year, meaning every donation is felt much more strongly. With this in mind, smaller charities can often find themselves forging long lasting and close relationships with their donors, who themselves share an intense passion for the cause. Diversification Whether you are just starting out in your career, or are a veteran in the charity sector, working at a smaller organisation can you offer you such a wide amount of exposure. You may be a fundraiser by title but could easily see yourself running events, getting involved with communications strategy, and drafting material for campaigns. While for some people this may sound like a nightmare, it promises a role that is never the same from one day to the next! If you are not quite sure whether your passion lies truly in fundraising, events, marketing, then a small charity will allow you the freedom to experience the lot. They offer great learning opportunities in your career, and if you have already gained a vast amount of experience a smaller charity would benefit hugely from your knowledge, and you will surely learn a thing or two yourself! Get things done quickly! A lot of people at larger organisations are often frustrated with the amount of red tape in their role. There are numerous people who need to sign off on projects and ideas, and as a result change and innovation can be limited. In smaller charities, a lot of this red tape doesn’t exist. Due to the smaller nature of the teams, ideas can fly and circulate much more quickly, and ideas can turn into results very quickly! If you are a creative individual and want more scope in your role to express this, a smaller organisation will generally allow more opportunity for this. If you are considering your next move and have only considered larger organisations, broaden your horizons to include charities of all sizes! The opportunities that they present may end up surprising you. Get in touch with me to discuss your next move and find out what option is right for you. For more information about this article, or to speak to Nicholas Ogden about your recruiting needs or marketing jobs in London or Nationwide, contact him on 020 7269 6338 or nicholas.ogden@pro-recruitment.co.uk.

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Career Development And You

Posted by Nicholas Ogden

Earlier this month, I had the wonderful opportunity to present a couple of evening sessions to many skilled charity events professionals. This was for a Special Events Forum on the topic of career development, and I also participated in a panel Q&A at the illustrious Churchill War Rooms. The evening was well attended and generated some interesting discussion points! Upskilling was a key theme of the night and with those that attended it was agreed that an upskilling mindset is something that many individuals need to adopt in order to enhance their career development. Following these conversations, I have identified four steps (modestly) that ought to be considered for a positive upskilling mindset: 1. Believe in yourself and be ambitious The charity events profession is traditionally very female dominant, and I was intrigued during my research to discover quotes such as “Men apply for a job when they meet on 60% of the qualifications, but women apply only if they meet 100% of them” (Harvard Business Review). Now, this certainly is not a factor entirely reflective of men or women’s attitudes to the application process, but it did make me wonder if that is something that may be holding many people back in my industry from progressing. I always advise job seekers in my market to believe in themselves and go for things that are realistically within reach. You cannot always have experience of everything listed in a job specification, and often those that are starting roles that meet all the criteria are more likely to be less motivated when joining. This can then result in a low retention period rate as they leave in seek of more challenging roles. Short term contract roles can, of course, be an exception to this! 2. Be self-aware When reflecting on our skill sets we need to be honest about what our strengths and weaknesses are. It is quite common for people to hide or subconsciously delude themselves on what they are good at or not good at, to avoid admitting any flaws. To advance it is pivotal to highlight areas in your profession that you struggle with to tackle this head on to improve and help fast-track development. 3. Create a career plan Many do know what they want to achieve in their career, but few have this recorded in the form of a plan. I would advise having an open conversation with either your manager or a recruitment consultant sector specialist like myself to set a strategy. If you verbalise this externally to someone else and put this into writing, you are far more likely to make the efforts to achieve the goals you have set! 4. Discover your motivations Motivations are very personal, and this is not something I as a recruitment consultant can identify for someone. However, I can have conversations with individuals to help discover these. Setting personal goals can really help shape a career plan and assist with knowing what will appeal best for when approaching new job opportunities. I would recommend establishing on what is wanted from each of the following areas: • Family and social life • Health and fitness • Personal development (away from work) • Travel • Material • Community service • Spiritual To conclude: • Believe in yourself and be ambitious • Be self-aware • Create a career plan • Discover your motivations I work for Pro-Recruitment Group in the Charity and Not-For-Profit team focusing on mid to senior level Marketing, Communications, Fundraising and Events recruitment appointments across all levels on a permanent, contract, and interim basis. I welcome anyone to share their thoughts on this topic and please check out our latest roles!

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