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Customer Optimisation Director

Customer Optimisation Director

  • Location

    London, England

  • Sector:

    CRM

  • Type:

    Interim

  • Salary:

    £800.00 - £850 per day

  • Contact:

    Matt Davidson

  • Contact Email:

    Matt.Davidson@pro-Finance.co.uk

  • Salary:

    850

  • Salary:

    800

  • Reference:

    BBBH52411

  • Published:

    29 days ago

  • Expiry Date:

    26 September 2021

Customer Optimisation Director | £800 - £850 per day | 3 months +

For a global organisation, we are recruiting an interim Director of Customer Acquisition for up to 3 months. This role will shape customer strategy and digital engagement with customers. This role will drive growth via centralising the customer within the business, innovating through data-driven decisions and will drive continuous improvements in the customer journey, developing a first-class digital offering. This role will re-design the digital customer journey working closely with the Digital Team and will lead and shape the commercial function and sales excellence transformation - pioneering a future proofing output.

Main Duties:

  • Review and deep dive the current customer acquisition and digital customer journey
  • Map the end-to-end customer journey to produce a first-class re-design of the customer and digital acquisition strategy
  • Reporting to the Executive Director, this role will collaborate with the global Digital Team whilst being ultimately responsible for upwards of 1000 commercial and sales staff.
  • Lead the creation of global sales strategy as well as the planning and implementation of sales and customer management transformation change
  • Lead on global pricing strategy, working closely with regional business directors
  • Deliver a robust strategy to capitalise on technology and digital advances
  • Leverage the cross-selling of products via a seamless customer journey
  • Lead, motivate and manage a large globally dispersed team
  • Lead the monitoring of performance against KPIs, benefits realisation and ROI
  • Lead the strategic development and management of the CRM System globally

Person Specification:

  • Substantial experience of delivering digital transformation
  • Substantial experience of delivering exertional customer service within an international company
  • Breadth of experience across commercial excellent including route to market optimisation, CRM and salesforce, indirect channel management, pricing, incentive planning and lead generation
  • Substantial experience of customer engagement, customer experience and customer journey mapping
  • Customer strategy re-design and digital customer strategy experience

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