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Senior Marketing Manager (CRM and Conversion)

Senior Marketing Manager (CRM and Conversion)

  • Location

    London, England

  • Sector:

    Marketing, CRM, Digital

  • Type:


  • Salary:

    £55000.00 - £65000.00 per annum + competitive benefits package

  • Contact:

    Nick Ogden

  • Contact Email:

  • Salary:


  • Salary:


  • Reference:


  • Published:

    10 days ago

  • Expiry Date:

    08 December 2019

  • Startdate:


Senior Marketing Manager (CRM and Conversion)

£65,000 PA

  • Are you a CRM and conversion and marketing professional who has experience of building engagement?
  • Do you have a background in customer segmentation and buyer personas?
  • Are you keen to work for an innovative dynamic organisation that truly embodies flexible working?
  • Do you want to work for an organisation that is due to go through a large growth plan within the next 18 months?

If yes, then I want to talk to you ASAP!

The Role

This is a fantastic opportunity to join a rapidly expanding tech organisation based in Camden.

This role will be responsible for driving the engagement and conversion for prospective purchasers.

Why work here?

Benefits include:

  • 28 days annual leave pro rata
  • Buy & sell holiday scheme
  • Charity day (volunteer for a charity of your choice)
  • Cycle to work scheme
  • Flexible working offering
  • Pension contribution scheme
  • Daily breakfast and condiments offering
  • Perkbox

In this role you will be responsible for…

  • Driving the engagement and conversion for prospective purchasers
  • Customer segmentation and buyer personas
  • Identifying potential and existing purchaser groups to help better promote suitable content
  • Implementing effective learner customer journeys to better establish personalisation
  • Developing localised targeted on-platform marketing initiatives
  • Improving site search experience for customers and visitors
  • Tracking performance via analytics and implementing necessary changes from results
  • Implementing effective and creative testing strategies to improve customers experience and increase conversion
  • Optimising on-platform conversion rates for purchases and lead capture

You will be ideally suited for this role if you have…

  • Considerable experience of B2C and B2B CRM and conversion rate optimisation through sales
  • A background in A/B and multivariate testing
  • A strong track record of customer segmentation and buyer persona strategies
  • Excellent stakeholder management skills with the ability to influence others
  • Excellent communications skills - verbal and written
  • An interest in higher education

What next?

This Senior Marketing Manager (CRM and Conversion) role is an urgent hire. If you are keen on this role, please contact Nicholas Ogden ASAP on 0207 269 6338 or email to

ProTax is acting as an Employment Agency in relation to this vacancy.