Whitbread Case Study

Whitbread PLC is a multinational hotel, coffee shop and restaurant company headquartered in Dunstable, UK. Its largest division is Premier Inn, which is the largest hotel brand in the UK with around 650 hotels and over 50,000 rooms. Its Costa Coffee chain has 3,080 shops across 30 countries as of May 2014 and is the world’s second-largest international coffee shop chain. Its other brands include the restaurant chains Beefeater Grill, Brewers Fayre, Table Table and Taybarns.

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