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How to tackle content fatigue

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Lately I have been struggling with generating ideas for blog posts. As a professional in the accountancy practice recruitment industry, I understand the importance of creating valuable content for my clients and candidates but have found it difficult to come up with new and innovative ideas. Many recruiters, like me, face the challenge of creating blog posts that are both engaging and informative. With the recruitment industry constantly evolving, it can be difficult to keep up with the latest trends and create content that resonates with readers. In this blog post, we will explore some strategies that me and other recruiters can use to generate fresh and exciting ideas for their blog posts.

Stay up-to-date with industry news One of the best ways to generate ideas for blog posts is to stay informed about the latest news and trends in your industry. This could involve reading industry publications, attending conferences and webinars, or even following industry influencers on social media. By keeping up-to-date with the latest developments, I can identify new topics and areas of interest that will engage her readers.

Look for inspiration outside of your industry While it's important to stay informed about developments within your industry, looking for inspiration outside of your field can also be beneficial. For example, I could explore topics related to hiring and talent management that are relevant to a wide range of industries, rather than just focusing on accounting. By broadening my perspective, I can find new and unique angles for my blog posts.

Engage with your audience Another effective strategy for generating ideas is to engage with your audience. I can use social media platforms like Twitter, LinkedIn, or Instagram to ask my clients and candidates what topics they would like to see covered in her blog. This not only helps to generate new ideas, but also shows my audience that I am listening to their needs and interests.

Repurpose existing content Sometimes, the best ideas can come from content that already exists. I can repurpose existing content, such as case studies or client success stories, into blog posts. By putting a new spin on existing content, I can create fresh and interesting blog posts that resonate with my readers.

Collaborate with other professionals Finally, I can collaborate with other professionals in the industry to generate ideas for her blog posts. This could involve reaching out to other recruiters or industry experts for guest posts, or co-authoring blog posts with other professionals. Collaborating with others not only helps to generate new ideas, but also expands my network and reaches a wider audience. In conclusion, coming up with ideas for blog posts can be a challenge, especially for recruiters like me who are trying to create content that engages and informs their audience. By staying up-to-date with industry news, looking for inspiration outside of their industry, engaging with my audience, repurposing existing content, and collaborating with other professionals, recruiters can generate fresh and exciting ideas for their blog posts. With these strategies in mind, I and other recruiters can continue to create valuable content that resonates with their readers.

If you’ve had any experience with content fatigue we’d love to hear your thoughts and recommendations. Contact Kate on 07580 216 907 or email